How empowered consumers can future-proof a product. Why do companies have to listen to their consumers? How can consumers support brands beyond the purchase? This bookzine defines how engaged consumers can collaborate with your brand to develop popular products.
We create and spread new marketing thoughts and research innovations via inspiring bookzines. Here’s a flavor of our latest marketing (research) insights!
An untapped stream of consumer intelligence. Is your brand embracing the new mode of engaging with your customers? What can you learn from these social ecosystems? This paper highlights how to tap into conscious streams of insights, without burdening your consumer.
A look into consumer water usage and attitudes. What are consumers wants and needs when it comes to water consumption? to investigate water consumption from different angles, we implemented a ‘fusion research’ design. This paper outlines different methods of discovering usage and attitudes, each different approach highlighting a different consumer aspect.