Running Research Communities in Asian markets

Online Research Communities (MROCs) are the new star in market research. These online platforms connect a company with a group of interested and interesting consumers to collaborate with them in qualitative research projects. With the rise of social media, Asian consumers are ready, more than ever, to co-create the future of brands and products/services. Are Asian companies ready for it as well?This paper shares tips, illustrated with cases,on how to successfully collaborate with consumers in Asian markets.

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