The 4C's of the Conversation Company

The 4Cs of the Conversation Company

In his book, The Conversation Company, Steven Van Belleghem advises companies to become conversation companies. A conversation company is a very consumer oriented company, relying on the power of people and using social media as a perfect partner. The Conversation Company invests in 4 C’s to optimize its conversation potential: customer experience, conversation management, content, collaboration. This report gives an update to which extent companies are investing in these 4 dimensions.

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