In 2011, InSites Consulting coined the term Consumer Consulting Board for the first time to indicate how we manage research communities and the position we give them within a company. If you run them well, communities allow you to make use of the consulting power of consumers: they will help you to make more consumer-relevant decisions. Moreover, the name embodies that companies need to see and treat their consumer community as a board of advisors to rely on every single day. It’s more than just another market research tool. A Consumer Consulting Board gives you the strategic capability to (re)shape your business together with consumers.
This book is the fruit of years of work in the field of research communities by the entire InSites Consulting team. It serves as an inspiration for companies to start with structural collaboration, offering fresh insights and various case studies to continue the path towards becoming an open, agile and consumer-centric thinking company.