The Consumer Consulting Board

MROC Book Cover

In 2011, InSites Consulting coined the term Consumer Consulting Board for the first time to indicate how we manage research communities and the position we give them within a company. If you run them well, communities allow you to make use of the consulting power of consumers: they will help you to make more consumer-relevant decisions. Moreover, the name embodies that companies need to see and treat their consumer community as a board of advisors to rely on every single day. It’s more than just another market research tool. A Consumer Consulting Board gives you the strategic capability to (re)shape your business together with consumers.

This book is the fruit of years of work in the field of research communities by the entire InSites Consulting team. It serves as an inspiration for companies to start with structural collaboration, offering fresh insights and various case studies to continue the path towards becoming an open, agile and consumer-centric thinking company.

Download and read the completely free e-version of the book

Read more on our blog

The journey behind the global evaluation of the 2013 IKEA catalogue

Join us in Boston (US) on June 24 for the ESOMAR 3D Digital Dimensions Event 2013. Together with IKEA, Tom De…

Diving beneath the surface: the psychology of online qualitative research

The tip of the iceberg metaphor is often used in marketing in general and in qualitative research in particular. Indeed,…

Come Dine With Me, Australia

Within a challenging and competitive environment like the Australian FMCG marketplace, companies are looking for innovation to help them break out…