Involving the right crowd to get to ideas that spark! Creativity is the number one skill needed to survive and thrive in the current market reality. Yet too often organizations resemble assembly lines more than creative hotbeds.
Getting to ideas that spark is an art. Not everyone has a knack for thinking outside the box or is engaged in creating concepts or solutions, yet in a reality where creativity is a core differentiator, businesses need to open the gates and embrace creative crowdsourcing. This bookzine sheds a light (bulb) on how businesses can overcome their own limitations and bridge their creativity gaps by relying on the crowd’s collective creative intelligence.
This bookzine summarizes the content of three pieces that deepdive into specific aspects of online insight communities.
Posted on October 26, 2021 - 1 min read
Sustainability is a key concern amongst consumers, and this has only increased with the COVID-19 pandemic. This bookzine highlights some of the key barriers amongst consumers as well as their expectations towards brands, through proprietary research, expert interviews with sustainability executives from several industries, and brand illustrations.
Online Insight Communities
Posted on September 28, 2021 - 1 min read
Research communities, online discussions boards, bulletin boards, insight ecosystems… what’s in a name. In this bookzine, we bring clarity by defining four different community types, each linked to a concrete research need, illustrated with best practices.