The Creativity Gap

Bridging the Creativity Gap

Involving the right crowd to get to ideas that spark! Creativity is the number one skill needed to survive and thrive in the current market reality. Yet too often organizations resemble assembly lines more than creative hotbeds.

Getting to ideas that spark is an art. Not everyone has a knack for thinking outside the box or is engaged in creating concepts or solutions, yet in a reality where creativity is a core differentiator, businesses need to open the gates and embrace creative crowdsourcing. This bookzine sheds a light (bulb) on how businesses can overcome their own limitations and bridge their creativity gaps by relying on the crowd’s collective creative intelligence.

Request your download

You might also be interested in

Better Together V2 - Unlocking the power of consumers

Better Together V2: Unlocking the power of consumers

Different people come with a different set of unique skills and competences. Research has shown that out of every 100 people, 90 merely consume content, 9 will like, share or react to what is created, and only 1 will actually create something. And this is no different for consumers.

From Consumer Intelligence to Consumer Centricity

Better Together V1: Consumer Centricity

In a world where change is inevitable, and the pace at which things change unpredictable, the ability to be responsive is the new competitive advantage. To stay relevant, brands need to surf the wave of change and build resilience by developing a collaborative mindset.

Brand Religions bookzine by InSites Consulting

Brand Religions

Simplifying the world of marketing, grouping the most popular books, frameworks and beliefs in different schools of thoughts or ‘brand religions’. So what is your brand religion and are you measuring brand success the right way?