The Creativity Gap

Bridging the Creativity Gap

Involving the right crowd to get to ideas that spark! Creativity is the number one skill needed to survive and thrive in the current market reality. Yet too often organizations resemble assembly lines more than creative hotbeds.

Getting to ideas that spark is an art. Not everyone has a knack for thinking outside the box or is engaged in creating concepts or solutions, yet in a reality where creativity is a core differentiator, businesses need to open the gates and embrace creative crowdsourcing. This bookzine sheds a light (bulb) on how businesses can overcome their own limitations and bridge their creativity gaps by relying on the crowd’s collective creative intelligence.

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