As the world’s leading brewer, Anheuser-Busch has a strong commitment to lead future growth. To meet changing consumer needs in a category with more choice than ever before, the company overhauled their product development process in 2018.
iWeek, A-B’s annual strategic innovation initiative with people centricity at the core, has evolved over the past 3 years, yielding exceptional results. The overhauled process used to take almost two years from insight to shelf, and can now be executed in less than 100 days. It’s not only faster, but also more effective, as A-B was driving 50% of the industry innovation volume in the last two years, up from 10% in 2017.
Sustainability is a key concern amongst consumers, and this has only increased with the COVID-19 pandemic. This bookzine highlights some of the key barriers amongst consumers as well as their expectations towards brands, through proprietary research, expert interviews with sustainability executives from several industries, and brand illustrations.
Better Together Vol. 4: Closing the relevance gap
Posted on September 28, 2021 - 2 min read
Research communities, online discussions boards, bulletin boards, insight ecosystems… what’s in a name. In this bookzine, we bring clarity by defining four different community types, each linked to a concrete research need, illustrated with best practices.
Better Together Vol. 3: The power is in the mix
Posted on May 12, 2021 - 2 min read
Human behavior is a complex interplay between actions, cognition and emotions. In this bookzine, we showcase how to choose the right blend of ‘think’, ‘feel’, ‘do’ and ‘make’ research activities for the right business challenge.