The Insight Activation Studio

5 ways to activate consumer insights

Improving the return on insights More than ever, demonstrating impact is the name of the game for professional marketing services agencies. From our recent Market Research (MR) Impact study (2014), we know that only 45% of insight professionals & marketers believe research succeeds in changing the attitudes and decision of marketers and only one in two projects leads to change. The goal is to trigger meaningful actions which turn insights into concrete ideas, stronger brands and future-proof business concepts to deliver better consumer experiences. The million dollar question is: How do we trigger these meaningful actions across the organization in order to create a positive business impact? And how can the insight professional of tomorrow do this in an efficient yet effective way?

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Back to School with our Insight Academy

Back to school with our Insight Academy

PART 2 – SPEAKING A COMMON LANGUAGE To coincide with the kids going back to school, this is the second in a…

Alieke at Febelmar Congress

Alieke Stubbe awarded as Febelmar Young Talent of 2016

On Thursday February 26, at the annual Febelmar Congress in Brussels, Alieke Stubbe (Qualitative Research Consultant at InSites Consulting) was…

Back to the Future with Sarah Ryan (The Arnott’s Group)

In this pandemic reality, research and insights professionals are challenged to rethink their long-standing practices and approaches. Are pre-corona insights…