The Insight Activation Studio

5 ways to activate consumer insights

Improving the return on insights More than ever, demonstrating impact is the name of the game for professional marketing services agencies. From our recent Market Research (MR) Impact study (2014), we know that only 45% of insight professionals & marketers believe research succeeds in changing the attitudes and decision of marketers and only one in two projects leads to change. The goal is to trigger meaningful actions which turn insights into concrete ideas, stronger brands and future-proof business concepts to deliver better consumer experiences. The million dollar question is: How do we trigger these meaningful actions across the organization in order to create a positive business impact? And how can the insight professional of tomorrow do this in an efficient yet effective way?

Request your download

Read more on our blog

Collaboration

Consumers prefer market research communities for co-creation

Last week we launched the results of our ‘Social Media around the World 2012’ study. The study contains loads of…

Let’s take BRIC forward!

“The future is unknowable but that shouldn’t stop us from trying to catch a glimpse of it. It’s what marketers…

IIeX Europe 2019: The 6 features of the future market researcher

IIex, the international insight innovation community, set up camp in Amsterdam for its annual European event. A rich diversity of…