The Insight Activation Studio

5 ways to activate consumer insights

Improving the return on insights More than ever, demonstrating impact is the name of the game for professional marketing services agencies. From our recent Market Research (MR) Impact study (2014), we know that only 45% of insight professionals & marketers believe research succeeds in changing the attitudes and decision of marketers and only one in two projects leads to change. The goal is to trigger meaningful actions which turn insights into concrete ideas, stronger brands and future-proof business concepts to deliver better consumer experiences. The million dollar question is: How do we trigger these meaningful actions across the organization in order to create a positive business impact? And how can the insight professional of tomorrow do this in an efficient yet effective way?

Request your download

Read more on our blog

Surprise your Community Manager on #cmad 2012

Today, we’re celebrating Community Manager Appreciation Day (#cmad on Twitter) and we’d like to thank everyone who is improving consumer’s…

Results from the community managers meet-up #cmnl : How to create engaging experiences?

The ‘experience’ is key in online communities. But do we, as community managers, know what our members consider to be…

What to keep, ditch and add to the world of marketing research?

On April 16th we hosted an inspiring workshop in an even more inspiring environment: Creative Valley in Utrecht. During this full-day…