The Mobile Mindset

The Mobile Mindset

This research report among 800+ smartphone users gives insights into how they use their phones and tablets. It describes the openness for mobile marketing efforts by companies, with a deep-dive into the use of applications and the drivers of daily smartphone use. The findings are summarized in the InSites Consulting Mobile Mindset Model which can guide marketing and research in the development and fine-tuning of a mobile strategy.

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