We have seen the future…

We have seen the future

Fast-forward to more contextual, more agile and smarter qualitative research. Although research communities are probably one of the biggest disruptions happening in our industry in the past years, we believe that there is yet again another game changer around the corner: online chat. Online chat and chat bots will, in our opinion, make qualitative research more agile, more contextual and smarter. To explore the opportunities that chat offers, we decided to set up an experiment with Heineken. Join us on our journey and discover what we think might be the future of qual!

Request your download

Read more on our blog

Research Communities #Smartees XL: Stop the paradox

Emiel van Wegen, our business director Travel&Leisure at InSites Consulting, was the opening keynote at our recent Research Communties Smartees…

Gamification in research

Gamification in online research communities

Friday September 6th, was a day I had been looking forward to for quite a while. It was the first…

Tom De Ruyck

Tom De Ruyck : Winner of the “4 Under 40” Marketing Research Emerging Leader Award

To annual habit, the AMA Marketing Research Council gives away 4 Marketing Research Emerging Leader Awards to people in the…