Who’s up NXT

A cross-generational view on NextGen marketing. With more and more brands looking out for the post-Millennials or Generation Z, we felt the time was right for a cross-generational reality check. So we set up a global research project in which we interviewed close to 10,000 people from 4 different generations in 8 different countries across Europe, but also in the US and Australia. We questioned Baby Boomers (aged 53 to 70, the parents of Millennials), Gen X (aged 37 to 52, the parents of Gen Z), Gen Y (or Millennials, currently the young adult generation of 21-36 year-olds) & Gen Z (aged 6-20 today) consumers, taking a closer look at what differentiates the new consumer generations in the market today from the post ones.

Request your download

Read more on our blog

How to engage with Millennials?

Join our US team on Tuesday November 5, 2013 in New York for an ARF Thought Leader session on Engaging Millennials. Generation Y…

The human side of brands

In an effort to reduce choice complexity, Generation Y’ers (like any consumer) group products together in a so-called consideration set….

Generation (wh)Y?

As published on MarketingTribune on December 14, 2012. ‘Generation Y’: they are now aged 13 to 29, most of them…