Who’s up NXT

A cross-generational view on NextGen marketing. With more and more brands looking out for the post-Millennials or Generation Z, we felt the time was right for a cross-generational reality check. So we set up a global research project in which we interviewed close to 10,000 people from 4 different generations in 8 different countries across Europe, but also in the US and Australia. We questioned Baby Boomers (aged 53 to 70, the parents of Millennials), Gen X (aged 37 to 52, the parents of Gen Z), Gen Y (or Millennials, currently the young adult generation of 21-36 year-olds) & Gen Z (aged 6-20 today) consumers, taking a closer look at what differentiates the new consumer generations in the market today from the post ones.

Request your download

Read more on our blog

Me, Myself and I

It's just Me, Myself and I

Consumers choose brands to develop, extend or portray their self-identity. For adolescents who are still in the process of constructing…

Consumers Unmasked - Insights into an evolving COVID-19 reality

Consumers Unmasked

Insights into an evolving COVID-19 reality. In times of crisis, more than ever, consumers expect brands to listen and adapt…

Those f**king YOLOs!

Those f**king YOLOs!

As published on How Cool Brands Stay Hot on October 15, 2014. Today’s twenty-somethings. They have already had many labels:…