Who’s up NXT

A cross-generational view on NextGen marketing. With more and more brands looking out for the post-Millennials or Generation Z, we felt the time was right for a cross-generational reality check. So we set up a global research project in which we interviewed close to 10,000 people from 4 different generations in 8 different countries across Europe, but also in the US and Australia. We questioned Baby Boomers (aged 53 to 70, the parents of Millennials), Gen X (aged 37 to 52, the parents of Gen Z), Gen Y (or Millennials, currently the young adult generation of 21-36 year-olds) & Gen Z (aged 6-20 today) consumers, taking a closer look at what differentiates the new consumer generations in the market today from the post ones.

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100authentic

The Gen Y definition of Brand Authenticity

Last week I introduced our international Gen Y community and the 5 components of the InSites CRUSH Branding model (focussing on…

How brands inject ‘soulidarity’ in a post-lockdown society

How brands inject ‘soulidarity’ in a post-lockdown society

From the 8 PM clapping in support of all healthcare workers to local initiatives helping elderly neighbors with shopping for…

The Conscious Consumer

The Conscious Consumer

As the COVID-19 pandemic is flooding our news feeds and Greta Thunberg’s sailing boat and climate protesters hardly get any…