Why every company needs a Chief Consumer Officer

Why every company needs a chief consumer officer

Have you ever heard of the Chief Consumer Officer, the new board member every company should get in the near future? In this paper, you’ll discover five steps to become a consumer-centric thinking company, where the Chief Consumer Officer plays a central role.
Based on 15 interviews with senior executives from major corporations and best practices drawn from over 200 projects we conducted for our clients around the world over the last two years, this new article discusses the starting points for consumer collaboration, the steps an organization needs to follow to start collaborating more structurally, the different tools one needs along the way and the positive effects internal and external leverage of consumer collaboration has on a company’s culture and performance. Want to discover all of this? Then take a look at our brand new paper.

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From Consumer Intelligence to Consumer Intuition

From consumer intelligence to consumer intuition

We see many brands pivoting their offering to stay relevant in these times of crisis. Red Roof hotels started to…

Digging for gold

Digging for gold: beyond insight validation and into ideation

Some brands see insight validation as a boring, standard, procedure-forced tool. Many see it as the first and crucial step…

Empowering patients to speak up

Talk to me: Empowering patients to speak up

Introduction to article as published in Touchpoint, the Journal of Service Design Volume 6 No. 2 (Better Outcomes by Design)…