Cases

Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.

Collaborating with the right consumers at the right time to fuel Fanta's innovation funnel

Collaborating with the right consumers at the right time to fuel Fanta’s innovation funnel

Fanta tapped into the power of diverse consumers via an iterative innovation approach; that is how they gathered 140 raw ideas, leading to 21 consumer validated concepts.

Supercharging concepts for direct-to-consumer launch of Perrigo’s ACO brand

Supercharging concepts for direct-to-consumer launch of Perrigo’s ACO brand

Perrigo launched its ACO skincare brand successfully in the German market. The basis was a versatile mix of Culture + Trends…

Exploring the potential of an AI self-care coach for GSK

Exploring the potential of an AI self-care coach for GSK

We gained insights via a tailored, multi-method research approach. These then guided GSK to take the next steps in the development…

Re-engaging Gen Z consumers in Hong Kong for Nike

Re-engaging Gen Z consumers in Hong Kong for Nike

Nike sparked a fresh conversation about sneakers with Gen Z in Hong Kong, reigniting the local sneaker culture. The challenge…

How creative crowdsourcing inspired new snacking flavours for Arnott’s

How creative crowdsourcing inspired new snacking flavours for Arnott’s

Arnott’s will introduce three new snacking flavours; this results from a fully digital hybrid ideation track in only seven weeks…

Creative crowdsourcing makes KITKAT go viral

Creative crowdsourcing makes KITKAT go viral

Co-creating storyline ideas with our proprietary global creator network eÿeka lead to the blockbusting Australian KITKAT Kätapult campaign. The challenge…

More, better and faster new product launches for Anheuser-Busch

More, better and faster new product launches for Anheuser-Busch

Anheuser-Busch reinvented its innovation process; as a result they drove 50% of the industry innovation volume in the last two…

Identifying distinctive assets for Jacobs Douwe Egberts

Identifying distinctive assets for Jacobs Douwe Egberts

According to the ‘Penetration Brand Religion’, brands should consistently use their distinctive assets in everything they do. But how do…

Providing campaign direction for Pukka Pies with applied semiotics

Providing campaign direction for Pukka Pies with applied semiotics

We believe that no brand is the same, nor should it be measured the same. We offer a range of…

Understanding viewer appeal for ITV’s flagship show ‘Hell’s Kitchen’

Understanding viewer appeal for ITV’s flagship show ‘Hell’s Kitchen’

Going beyond regular research, our Culture + Trends solution provides future-facing insights that impact innovation, customer experience and branding challenges. Together with…

Telenet's Square allows to get to insights faster

Telenet’s Square allows to get to insights faster

We generate insights on our Square, our proprietary online community platform, and turn those insights into action. Discover how Telenet…

Determining consumer readiness for future tech for Royal Bank of Scotland

Determining consumer readiness for future tech for Royal Bank of Scotland

Going beyond regular research, our Culture + Trends solution provides future-facing insights that impact innovation, customer experience and branding challenges. Together with…