The Insight Academy: a cultural change driver for Suntory
The Insight Academy is a modular workshop designed to make a team or brand to become more insight-led and consumer-centric…
Cases
Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.
Creative crowdsourcing makes KITKAT go viral
Co-creating storyline ideas with our proprietary global creator network eÿeka lead to the blockbusting Australian KITKAT Kätapult campaign. The challenge…
Induver future-proofs business with digital transformation strategy
Induver, a Belgian B2B insurance broker with a focus on medium-sized enterprises, wanted to prepare its team for a digital…
How SkyTeam is aiming for the sky in Customer Experience
Consumer Experience research is high on the agenda of many research teams, including SkyTeam, one of the ‘big three’ international…
Ongoing consumer collaboration to strengthen the Axe brand positioning
AXE, one of Unilever’s most popular brands in the personal care category, has decided to change its strategy to be…
Developing strong insights for Vitroclen
Reckitt Benckiser, a British multinational consumer goods company, aims to drive growth over the next years for its Vitroclen brand, specifically…
Shaping the brand story for Mithra Pharmaceuticals
In 1999, Mithra Pharmaceuticals pioneered in Women’s health with accessible contraception for women. Today, Mithra continues to focus on development,…
Measuring coffee concepts in context for Jacobs Douwe Egberts
Consumer behavior is triggered by the context or occasion one is in as well as by one’s mood, habits and…
How SkyTeam is flying high in terms of customer centricity
As an association of twenty airlines, SkyTeam’s mission is to create a seamless travel experience through operational excellence by putting…
Understanding sugar consumption to optimize Südzucker’s brand positioning
The Südzucker group was formed in 1926 and is one of the leading food producers in Europe and the leader…
Increasing the ROI of consumer insights for Danone
Danone, a multinational food products corporation, recently launched the Danone 2020 Manifesto, a business transformation program designed for a sustainable,…
Co-creating the world of work strategy for Adecco
As the world’s leading provider of HR solutions, the Adecco Group aims at becoming one of the leading forces shaping…