Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.
Combining the power of their online insight management platform with the latest thinking in Virtual Reality empowered Mondelēz to make confident investment decisions on packaging and presentation.
Dutch ad specialist Ster composed a checklist for ad-impact testing, with six factors which influence how people deal with ads
Including chatbots in qualitative research brings faster and better insights, as it allows a human moderator to focus on value-adding tasks.
Our creative network eÿeka provided 98 ideas to Duracell to link the brand, its power benefit and the ever-running bunny in the Running Campaign.
Duvel integrated InSites Consulting’s ‘Brand Religions’ philosophy in its brand tracking approach to determine key drivers for future growth and to continuously inform its marketers gut feeling
Fanta tapped into the power of diverse consumers via an iterative innovation approach; that is how they gathered 140 raw ideas, leading to 21 consumer validated concepts.
Perrigo launched its ACO skincare brand successfully in the German market. The basis was a versatile mix of Culture + Trends analysis and leading-edge consumer insights.
A tailored, multi-method research approach guiding GSK to take the next steps in the development of its AI and voice strategy for healthcare advice in a retail setting.
Nike sparked a fresh conversation about sneakers with Gen Z in Hong Kong, reigniting the local sneaker culture.
Arnott’s introduces three new snacking flavours; resulting from a fully digital hybrid consumer ideation track in only seven weeks time.
Co-creating storyline ideas with our proprietary global creator network eÿeka lead to the blockbusting Australian KITKAT Kätapult campaign.
Anheuser-Busch reinvented its innovation process; as a result they drove 50% of the industry innovation volume in the last two years, up from 10% in 2017.