Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.
Collaborating with the right consumers at the right time to fuel Fanta’s innovation funnel
Fanta tapped into the power of diverse consumers via an iterative innovation approach; that is how they gathered 140 raw ideas, leading to 21 consumer validated concepts.
Supercharging concepts for direct-to-consumer launch of Perrigo’s ACO brand
Perrigo launched its ACO skincare brand successfully in the German market. The basis was a versatile mix of Culture + Trends analysis and leading-edge consumer insights.
Exploring the potential of an AI self-care coach for GSK
A tailored, multi-method research approach guiding GSK to take the next steps in the development of its AI and voice strategy for healthcare advice in a retail setting.
Re-engaging Gen Z consumers in Hong Kong for Nike
Nike sparked a fresh conversation about sneakers with Gen Z in Hong Kong, reigniting the local sneaker culture.
How creative crowdsourcing inspired new snacking flavours for Arnott’s
Arnott’s introduces three new snacking flavours; resulting from a fully digital hybrid consumer ideation track in only seven weeks time.
Creative crowdsourcing makes KITKAT go viral
Co-creating storyline ideas with our proprietary global creator network eÿeka lead to the blockbusting Australian KITKAT Kätapult campaign.
More, better and faster new product launches for Anheuser-Busch
Anheuser-Busch reinvented its innovation process; as a result they drove 50% of the industry innovation volume in the last two years, up from 10% in 2017.
Identifying distinctive assets for Jacobs Douwe Egberts
According to the ‘Penetration Brand Religion’, brands should consistently use their distinctive assets in everything they do. But how do…
Providing campaign direction for Pukka Pies with applied semiotics
We believe that no brand is the same, nor should it be measured the same. We offer a range of…
Understanding viewer appeal for ITV’s flagship show ‘Hell’s Kitchen’
Going beyond regular research, our Culture + Trends solution provides future-facing insights that impact innovation, customer experience and branding challenges. Together with…
Telenet’s Square allows to get to insights faster
We generate insights on our Square, our proprietary online community platform, and turn those insights into action. Discover how Telenet…
Determining consumer readiness for future tech for Royal Bank of Scotland
Together with the Technology Futures team at Royal Bank of Scotland we fueled innovation for tech in finance and banking.