Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.
Listen to learn: educating Philips on black haircare
By combining social intelligence and the power of the Illume Guides, Philips North America gained a better understanding of Black haircare, enabling them to inspire and support a leading US retail partner.
Understanding customer experience through in-context journey mapping for AutoTrader
Via a multi-stage hybrid research program, AutoTrader was able to gain an in-depth, detailed understanding of the car purchase journey.
Creating a consumer-centric brand position for Bankwest
Fresh insights helped Bankwest develop a new, unique positioning, resulting in winning the hearts and minds of their consumers, and being nominated as finalist in the 2020 Effie Awards Australia
Transforming insurance through digital journeys for Bupa
Bupa HK harnessed digital workshops and research with customers during COVID-19 to establish digital journeys across the entire customer lifecycle
Develop meaningful solutions across the customer journey for AXA
Since ’17, AXA Philippines has launched over 40 studies via their online insight community, which has become their ‘go-to’ channel for quick and agile customer feedback
Shelf testing for Mondelēz International through virtual reality
Combining the power of their online insight management platform with the latest thinking in Virtual Reality empowered Mondelēz to make confident investment decisions on packaging and presentation.
How Ster increases online advertising impact for clients
Dutch ad specialist Ster composed a checklist for ad-impact testing, with six factors which influence how people deal with ads
Nestlé’s recycling immersion through chatbot moderation experiment
Including chatbots in qualitative research brings faster and better insights, as it allows a human moderator to focus on value-adding tasks.
Creative crowdsourcing inspired Duracell’s international communication campaign
Our creative network eÿeka provided 98 ideas to Duracell to link the brand, its power benefit and the ever-running bunny in the Running Campaign.
How a brand tracker continuously informs Duvel’s gut feeling
Duvel integrated InSites Consulting’s ‘Brand Religions’ philosophy in its brand tracking approach to determine key drivers for future growth and to continuously inform its marketers gut feeling
Collaborating with the right consumers at the right time to fuel Fanta’s innovation funnel
Fanta tapped into the power of diverse consumers via an iterative innovation approach; that is how they gathered 140 raw ideas, leading to 21 consumer validated concepts.
Supercharging concepts for direct-to-consumer launch of Perrigo’s ACO brand
Perrigo launched its ACO skincare brand successfully in the German market. The basis was a versatile mix of Culture + Trends analysis and leading-edge consumer insights.