Cases

Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.

Identifying distinctive assets for Jacobs Douwe Egberts

Jacobs Douwe Egberts (JDE), a Dutch beverage company with a portfolio of iconic coffee and tea brands in over 100…

Providing campaign direction for Pukka Pies with applied semiotics

We believe that no brand is the same, nor should it be measured the same. We offer a range of…

Understanding viewer appeal for ITV’s flagship show ‘Hell’s Kitchen’

Going beyond regular research, our Culture + Trends solution provides future-facing insights that impact innovation, customer experience and branding challenges. Together with…

Telenet’s Square allows to get to insights faster

We generate insights on our Square, our proprietary online community platform, and turn those insights into action. Discover how Telenet…

Determining consumer readiness for future tech for Royal Bank of Scotland

Going beyond regular research, our Culture + Trends solution provides future-facing insights that impact innovation, customer experience and branding challenges. Together with…

Discovering brand opportunities on micro communities for Twitter

Going beyond regular research, our Culture + Trends solution provides future-facing insights that impact innovation, customer experience and branding challenges….

The Insight Academy: a cultural change driver for Suntory

The Insight Academy is a modular workshop designed to make a team or brand to become more insight-led and consumer-centric…

Creative crowdsourcing makes KITKAT go viral

Co-creating storyline ideas with our proprietary global creator network eÿeka lead to the blockbusting Australian KITKAT Kätapult campaign. The challenge…

Induver future-proofs business with digital transformation strategy

Induver, a Belgian B2B insurance broker with a focus on medium-sized enterprises, wanted to prepare its team for a digital…

How SkyTeam is aiming for the sky in Customer Experience

Consumer Experience research is high on the agenda of many research teams, including SkyTeam, one of the ‘big three’ international…

AXE/LYNX brand-building community Square

AXE/LYNX, one of Unilever’s most popular brands in the personal care category, aims to continuously reinvent itself to keep the spark…

Developing strong insights for Vitroclen

Reckitt Benckiser, a British multinational consumer goods company, aims to drive growth over the next years for its Vitroclen brand, specifically…

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