Cases

Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.

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Identifying the brand levers and salience gap for the ABC

In a crowded media landscape, the ABC set out a roadmap for a better connection amongst its Gen Y and Gen Z audiences, a core area of weakness

Nedbank

Nedbank boosts consumer understanding through segmentation

Segmentation research helped Nedbank better categorize its customers and provide more targeted services.

Reckitt logo

Increasing consumer-centric thinking at Reckitt via the Consumer Centricity Academy

Via the Consumer Centricity Academy, Reckitt professionals from around the world were introduced to consumer centricity and insights writing.

Consulting consumers on sustainable water source management for United Utilities

United Utilities involved consumers in shaping its strategy to achieve sustainable management of water.

HSBC

Bringing Millennials to life via digital insight activation for HSBC

HSBC harnessed their structural community and digital workshops during COVID-19, to build relevance with Millennial customers in Indonesia.

Standard Chartered

How iterative feedback helped Standard Chartered bank to optimize the UX of CardsPal

Feedback from users in Hong Kong and Singapore helped Standard Chartered Bank to optimize the UX for its CardsPal app.

Listen to learn: educating Philips on black haircare

By combining social intelligence and the power of the Illume Guides, Philips North America gained a better understanding of Black haircare, enabling them to inspire and support a leading US retail partner.

Understanding customer experience through in-context journey mapping for AutoTrader

Via a multi-stage hybrid research program, AutoTrader was able to gain an in-depth, detailed understanding of the car purchase journey.

Creating a consumer-centric brand position for Bankwest

Fresh insights helped Bankwest develop a new, unique positioning, resulting in winning the hearts and minds of their consumers, and being nominated as finalist in the 2020 Effie Awards Australia

Transforming insurance through digital journeys for Bupa

Bupa HK harnessed digital workshops and research with customers during COVID-19 to establish digital journeys across the entire customer lifecycle

AXA

Develop meaningful solutions across the customer journey for AXA

Since ’17, AXA Philippines has launched over 40 studies via their online insight community, which has become their ‘go-to’ channel for quick and agile customer feedback

Shelf testing for Mondelēz International through virtual reality

Combining the power of their online insight management platform with the latest thinking in Virtual Reality empowered Mondelēz to make confident investment decisions on packaging and presentation.

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