Cases

Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.

Increasing the ROI of consumer insights for Danone

Danone, a multinational food products corporation, recently launched the Danone 2020 Manifesto, a business transformation program designed for a sustainable,…

Co-creating the world of work strategy for Adecco

As the world’s leading provider of HR solutions, the Adecco Group aims at becoming one of the leading forces shaping…

Optimizing the insight validation process for Cloetta

Cloetta is a leading confectionery company founded in Sweden in 1862. Cloetta owns some of the strongest brands in the…

Shaping the digital strategy for Coca-Cola

The Coca-Cola Company wanted to re-define its presence in the digital world. They required a solid understanding of the digital…

Identifying unique brand attributes for D.E. Master Blenders

D.E. Master Blenders 1753 (a Dutch corporation which manufactures and trades in coffee, tea and other groceries) wanted to get…

Optimizing the website selling/buying experience for 2dehands.be

2dehands.be is the Belgian market leader in online classifieds with more than 6.4 million unique visitors a month and over…

Understanding the tea landscape for Pepsi Lipton

Pepsi Lipton is a joint venture between PepsiCo and Unilever, focused on 3 core brands: Lipton Ice Tea, Brisk and…

Feeding the innovation funnel for beauty and hair care for P&G

Procter & Gamble has a long tradition of consumer centricity, re-affirmed by its mantra that the consumer is boss. In…

Measuring the impact of sponsoring for Medialaan

Medialaan is the biggest commercial media company in Belgium, holding television and radio brands such as VTM, 2BE, Vitaya, JIM,…

Mapping the health & wellness shopping journey for Dannon

To reframe its understanding of the in-store experience, Dannon initiated the Healthy Minded People community. By understanding the shopping behavior…

Defining the optimal customer journey for BOSE

BOSE, the well-known high quality music product brand, had defined potential interesting target groups for future growth. In order to…

Testing the Bready concept for Nutella

Nutella is the world-famous sweetened hazelnut chocolate spread manufactured by the Italian company Ferrero. It was introduced in Belgium in…

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