Increasing the ROI of consumer insights for Danone
Danone, a multinational food products corporation, recently launched the Danone 2020 Manifesto, a business transformation program designed for a sustainable,…
Cases
Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.
Co-creating the world of work strategy for Adecco
As the world’s leading provider of HR solutions, the Adecco Group aims at becoming one of the leading forces shaping…
Optimizing the insight validation process for Cloetta
Cloetta is a leading confectionery company founded in Sweden in 1862. Cloetta owns some of the strongest brands in the…
Shaping the digital strategy for Coca-Cola
The Coca-Cola Company wanted to re-define its presence in the digital world. They required a solid understanding of the digital…
Identifying unique brand attributes for D.E. Master Blenders
D.E. Master Blenders 1753 (a Dutch corporation which manufactures and trades in coffee, tea and other groceries) wanted to get…
Optimizing the website selling/buying experience for 2dehands.be
2dehands.be is the Belgian market leader in online classifieds with more than 6.4 million unique visitors a month and over…
Understanding the tea landscape for Pepsi Lipton
Pepsi Lipton is a joint venture between PepsiCo and Unilever, focused on 3 core brands: Lipton Ice Tea, Brisk and…
Feeding the innovation funnel for beauty and hair care for P&G
Procter & Gamble has a long tradition of consumer centricity, re-affirmed by its mantra that the consumer is boss. In…
Measuring the impact of sponsoring for Medialaan
Medialaan is the biggest commercial media company in Belgium, holding television and radio brands such as VTM, 2BE, Vitaya, JIM,…
Mapping the health & wellness shopping journey for Dannon
To reframe its understanding of the in-store experience, Dannon initiated the Healthy Minded People community. By understanding the shopping behavior…
Defining the optimal customer journey for BOSE
BOSE, the well-known high quality music product brand, had defined potential interesting target groups for future growth. In order to…
Testing the Bready concept for Nutella
Nutella is the world-famous sweetened hazelnut chocolate spread manufactured by the Italian company Ferrero. It was introduced in Belgium in…