Cases

Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.

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Exploring the potential of an AI self-care coach for GSK

Exploring the potential of an AI self-care coach for GSK

A tailored, multi-method research approach guiding GSK to take the next steps in the development of its AI and voice strategy for healthcare advice in a retail setting.

Re-engaging Gen Z consumers in Hong Kong for Nike

Re-engaging Gen Z consumers in Hong Kong for Nike

Nike sparked a fresh conversation about sneakers with Gen Z in Hong Kong, reigniting the local sneaker culture.

How creative crowdsourcing inspired new snacking flavours for Arnott’s

How creative crowdsourcing inspired new snacking flavours for Arnott’s

Arnott’s introduces three new snacking flavours; resulting from a fully digital hybrid consumer ideation track in only seven weeks time.

Creative crowdsourcing makes KITKAT go viral

Creative crowdsourcing makes KITKAT go viral

Co-creating storyline ideas with our proprietary global creator network eÿeka lead to the blockbusting Australian KITKAT Kätapult campaign.

More, better and faster new product launches for Anheuser-Busch

More, better and faster new product launches for Anheuser-Busch

Anheuser-Busch reinvented its innovation process; as a result they drove 50% of the industry innovation volume in the last two years, up from 10% in 2017.

Identifying distinctive assets for Jacobs Douwe Egberts

Identifying distinctive assets for Jacobs Douwe Egberts

According to the ‘Penetration Brand Religion’, brands should consistently use their distinctive assets in everything they do. But how do…

Providing campaign direction for Pukka Pies with applied semiotics

Providing campaign direction for Pukka Pies with applied semiotics

We believe that no brand is the same, nor should it be measured the same. We offer a range of…

Understanding viewer appeal for ITV’s flagship show ‘Hell’s Kitchen’

Understanding viewer appeal for ITV’s flagship show ‘Hell’s Kitchen’

Going beyond regular research, our Culture + Trends solution provides future-facing insights that impact innovation, customer experience and branding challenges. Together with…

Telenet's Square allows to get to insights faster

Telenet’s Square allows to get to insights faster

We generate insights on our Square, our proprietary online community platform, and turn those insights into action. Discover how Telenet…

Determining consumer readiness for future tech for Royal Bank of Scotland

Determining consumer readiness for future tech for Royal Bank of Scotland

Together with the Technology Futures team at Royal Bank of Scotland we fueled innovation for tech in finance and banking.

Discovering brand opportunities on micro communities for Twitter

Discovering brand opportunities on micro communities for Twitter

Going beyond regular research, our Culture + Trends solution provides future-facing insights that impact innovation, customer experience and branding challenges. Together with Twitter we explored brand territories on social media.

The Insight Academy: a cultural change driver for Suntory

The Insight Academy: a cultural change driver for Suntory

The Insight Academy is a modular workshop; it is designed to make a team or brand become more insight-led and consumer-centric, this by teaching participants the ins and outs of insights. Therefore, Suntory rolled out the Insight Academy Program, installing an insight-centric culture across markets.