Developing strong insights for Vitroclen
Reckitt Benckiser, a British multinational consumer goods company, aims to drive growth over the next years for its Vitroclen brand, specifically…
Cases
Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.
Shaping the brand story for Mithra Pharmaceuticals
In 1999, Mithra Pharmaceuticals pioneered in Women’s health with accessible contraception for women. Today, Mithra continues to focus on development,…
Measuring coffee concepts in context for Jacobs Douwe Egberts
Consumer behavior is triggered by the context or occasion one is in as well as by one’s mood, habits and…
How SkyTeam is flying high in terms of customer centricity
As an association of twenty airlines, SkyTeam’s mission is to create a seamless travel experience through operational excellence by putting…
Understanding sugar consumption to optimize Südzucker’s brand positioning
The Südzucker group was formed in 1926 and is one of the leading food producers in Europe and the leader…
Increasing the ROI of consumer insights for Danone
Danone, a multinational food products corporation, recently launched the Danone 2020 Manifesto, a business transformation program designed for a sustainable,…
Co-creating the world of work strategy for Adecco
As the world’s leading provider of HR solutions, the Adecco Group aims at becoming one of the leading forces shaping…
Optimizing the insight validation process for Cloetta
Cloetta is a leading confectionery company founded in Sweden in 1862. Cloetta owns some of the strongest brands in the…
Shaping the digital strategy for Coca-Cola
The Coca-Cola Company wanted to re-define its presence in the digital world. They required a solid understanding of the digital…
Identifying unique brand attributes for D.E. Master Blenders
D.E. Master Blenders 1753 (a Dutch corporation which manufactures and trades in coffee, tea and other groceries) wanted to get…
Optimizing the website selling/buying experience for 2dehands.be
2dehands.be is the Belgian market leader in online classifieds with more than 6.4 million unique visitors a month and over…
Understanding the tea landscape for Pepsi Lipton
Pepsi Lipton is a joint venture between PepsiCo and Unilever, focused on 3 core brands: Lipton Ice Tea, Brisk and…