Discovering brand opportunities on micro communities for Twitter
Going beyond regular research, our Culture + Trends solution provides future-facing insights that impact innovation, customer experience and branding challenges….
Cases
Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.
The Insight Academy: a cultural change driver for Suntory
The Insight Academy is a modular workshop; it is designed to make a team or brand become more insight-led and…
Induver future-proofs business with digital transformation strategy
Induver is a Belgian B2B insurance broker with a focus on medium-sized enterprises. They wanted to prepare their team for…
How SkyTeam is aiming for the sky in Customer Experience
Consumer Experience research is high on the agenda of many research teams; this is also the case at SkyTeam, one…
AXE/LYNX brand-building community Square
AXE/LYNX is one of Unilever’s most popular brands in the personal care category. It aims to continuously reinvent itself to keep…
Developing strong insights for Vitroclen
Reckitt Benckiser is a British multinational consumer goods company. They aim to drive growth over the next years for their…
Shaping the brand story for Mithra Pharmaceuticals
In 1999, Mithra Pharmaceuticals pioneered in Women’s health with accessible contraception for women. Today, Mithra continues to focus on development,…
Measuring coffee concepts in context for Jacobs Douwe Egberts
The context or occasion a consumer is in triggers their behavior, as does one’s mood, habits and emotions. Correspondingly, both…
How SkyTeam is flying high in terms of customer centricity
SkyTeam is an association of twenty airlines. Their mission: create a seamless travel experience through operational excellence by putting the…
Understanding sugar consumption to optimize Südzucker’s brand positioning
The Südzucker group was formed in 1926 and is one of the leading food producers in Europe; they are also…
Increasing the ROI of consumer insights for Danone
Danone is a multinational food products corporation. They recently launched the Danone 2020 Manifesto, a business transformation program designed for…
Co-creating the world of work strategy for Adecco
As the world’s leading provider of HR solutions, the Adecco Group aims at becoming one of the leading forces shaping…