Cases

Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.

Spotting food trends & pre-testing communication campaigns for VLAM

VLAM is Flanders’ Agricultural Marketing Board which promotes sales, consumption and image of products originating from the Flemish agriculture, horticulture,…

Optimizing the go-to-market strategy for Vandemoortele

Vandemoortele Bakery is the innovation leader in frozen bakery products offered to artisan bakers, professionals, industrial customers and retailers who…

Identifying new market potential for T-Sugars

The sugar refinery of Tienen (Raffinerie Tirlemontoise or Tiense Suikerraffinaderij) is a Belgian company focusing on refining sugar beets into…

Segmenting Millennials on living preferences for iliv

ILIV, an independent organization supported by IKEA, gathers and shares knowledge about the importance of living at home. The past…

Creating a consumer-centric thinking culture for JBC

JBC, a Belgian-owned fashion retailer recently awarded as Best Belgian Retailer Chain and Retailer of the Year 2013 is currently…

Creating a consumer-driven culture for Danone

Danone Netherlands has many well-known consumer brands in the dairy market, such as Activia, Danio and Danoontje. For Danone it…

Improving merchandising & ticketing services for Club Brugge

Club Brugge KV is an established soccer team in the Belgian top league (aka Jupiler Pro League). With 13 championship…

Launching a mobile application for Ziggo

Ziggo is a provider of media and communication services. One of their strategic goals is to ensure that customers get…

Developing a communication strategy for Barry Callebaut

Barry Callebaut, the world’s leading manufacturer of high-quality chocolate and cocoa products, developed a proprietary cocoa bean fermentation process. A…

Shaping a radio format for Omroep Brabant

Omroep Brabant is a regional broadcasting station in the Dutch province of Noord-Brabant. They are active in radio, television and…

Segmenting the senior market for Armonea

Armonea, the biggest Belgian senior care service provider, wants to optimize their current and future service offering by tuning it…

Analyzing news consumption around the world for the BBC

BBC World News is the BBC’s international news and current affairs television channels. They wanted to know how consumers around…

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