Induver future-proofs business with digital transformation strategy
Induver is a Belgian B2B insurance broker with a focus on medium-sized enterprises. They wanted to prepare their team for…
Cases
Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.
How SkyTeam is aiming for the sky in Customer Experience
Consumer Experience research is high on the agenda of many research teams; this is also the case at SkyTeam, one…
AXE/LYNX brand-building community Square
AXE/LYNX is one of Unilever’s most popular brands in the personal care category. It aims to continuously reinvent itself to keep…
Developing strong insights for Vitroclen
Reckitt Benckiser is a British multinational consumer goods company. They aim to drive growth over the next years for their…
Shaping the brand story for Mithra Pharmaceuticals
In 1999, Mithra Pharmaceuticals pioneered in Women’s health with accessible contraception for women. Today, Mithra continues to focus on development,…
Measuring coffee concepts in context for Jacobs Douwe Egberts
The context or occasion a consumer is in triggers their behavior, as does one’s mood, habits and emotions. Correspondingly, both…
How SkyTeam is flying high in terms of customer centricity
SkyTeam is an association of twenty airlines. Their mission: create a seamless travel experience through operational excellence by putting the…
Understanding sugar consumption to optimize Südzucker’s brand positioning
The Südzucker group was formed in 1926 and is one of the leading food producers in Europe; they are also…
Increasing the ROI of consumer insights for Danone
Danone is a multinational food products corporation. They recently launched the Danone 2020 Manifesto, a business transformation program designed for…
Shaping the digital strategy for Coca-Cola
The Coca-Cola Company wanted to re-define its presence in the digital world. They required a solid understanding of the digital…
Identifying unique brand attributes for D.E. Master Blenders
D.E. Master Blenders 1753 (a Dutch corporation which manufactures and trades in coffee, tea and other groceries) wanted to get…
Understanding the tea landscape for Pepsi Lipton
Pepsi Lipton is a joint venture between PepsiCo and Unilever, focused on 3 core brands: Lipton Ice Tea, Brisk and…