Feeding the innovation funnel for beauty and hair care for P&G
Procter & Gamble has a long tradition of consumer centricity, re-affirmed by its mantra that the consumer is boss. In…
Cases
Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.
Measuring the impact of sponsoring for Medialaan
Medialaan is the biggest commercial media company in Belgium, holding television and radio brands such as VTM, 2BE, Vitaya, JIM,…
Mapping the health & wellness shopping journey for Dannon
To reframe its understanding of the in-store experience, Dannon initiated the Healthy Minded People community. By understanding the shopping behavior…
Defining the optimal customer journey for BOSE
BOSE, the well-known high quality music product brand, had defined potential interesting target groups for future growth. In order to…
Testing the Bready concept for Nutella
Nutella is the world-famous sweetened hazelnut chocolate spread manufactured by the Italian company Ferrero. It was introduced in Belgium in…
Spotting food trends & pre-testing communication campaigns for VLAM
VLAM is Flanders’ Agricultural Marketing Board which promotes sales, consumption and image of products originating from the Flemish agriculture, horticulture,…
Optimizing the go-to-market strategy for Vandemoortele
Vandemoortele Bakery is the innovation leader in frozen bakery products offered to artisan bakers, professionals, industrial customers and retailers who…
Identifying new market potential for T-Sugars
The sugar refinery of Tienen (Raffinerie Tirlemontoise or Tiense Suikerraffinaderij) is a Belgian company focusing on refining sugar beets into…
Segmenting Millennials on living preferences for iliv
ILIV, an independent organization supported by IKEA, gathers and shares knowledge about the importance of living at home. The past…
Creating a consumer-centric thinking culture for JBC
JBC, a Belgian-owned fashion retailer recently awarded as Best Belgian Retailer Chain and Retailer of the Year 2013 is currently…
Creating a consumer-driven culture for Danone
Danone Netherlands has many well-known consumer brands in the dairy market, such as Activia, Danio and Danoontje. For Danone it…
Improving merchandising & ticketing services for Club Brugge
Club Brugge KV is an established soccer team in the Belgian top league (aka Jupiler Pro League). With 13 championship…