Cases

Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.

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Telenet's Square allows to get to insights faster

Telenet’s Square allows to get to insights faster

We generate insights on our Square, our proprietary online community platform, and turn those insights into action. Discover how Telenet…

Determining consumer readiness for future tech for Royal Bank of Scotland

Determining consumer readiness for future tech for Royal Bank of Scotland

Together with the Technology Futures team at Royal Bank of Scotland we fueled innovation for tech in finance and banking.

Discovering brand opportunities on micro communities for Twitter

Discovering brand opportunities on micro communities for Twitter

Going beyond regular research, our Culture + Trends solution provides future-facing insights that impact innovation, customer experience and branding challenges. Together with Twitter we explored brand territories on social media.

The Insight Academy: a cultural change driver for Suntory

Bringing consumers closer through the Consumer Centricity Academy for Suntory

Suntory trained 300 employees on consumer insights in global and local management in a two-year program.

Induver by InSites Consulting

Induver future-proofs business with digital transformation strategy

Induver is a Belgian B2B insurance broker with a focus on medium-sized enterprises. They wanted to prepare their team for…

How SkyTeam is aiming for the sky in Customer Experience

How SkyTeam is aiming for the sky in Customer Experience

Our award-wining long-term in-context research approach helped SkyTeam develop new concepts and service ideas to better serve their passengers​

Unilever by InSites Consulting

AXE/LYNX brand-building community Square

AXE/LYNX is one of Unilever’s most popular brands in the personal care category. It aims to continuously reinvent itself to keep…

Developing strong insights for Vitroclen

Developing strong insights for Vitroclen

Reckitt Benckiser is a British multinational consumer goods company. They aim to drive growth over the next years for their…

Mithra by InSites Consulting

Shaping the brand story for Mithra Pharmaceuticals

In 1999, Mithra Pharmaceuticals pioneered in Women’s health with accessible contraception for women. Today, Mithra continues to focus on development,…

Identifying distinctive assets for Jacobs Douwe Egberts

Measuring coffee concepts in context for Jacobs Douwe Egberts

The context or occasion a consumer is in triggers their behavior, as does one’s mood, habits and emotions. Correspondingly, both…

How SkyTeam is aiming for the sky in Customer Experience

How SkyTeam is flying high in terms of customer centricity

SkyTeam is an association of twenty airlines. Their mission: create a seamless travel experience through operational excellence by putting the…

Südzucker by InSites Consulting

Understanding sugar consumption to optimize Südzucker’s brand positioning

The Südzucker group was formed in 1926 and is one of the leading food producers in Europe; they are also…