Identifying new market potential for T-Sugars
The sugar refinery of Tienen (Raffinerie Tirlemontoise or Tiense Suikerraffinaderij) is a Belgian company focusing on refining sugar beets into…
Cases
Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.
Segmenting Millennials on living preferences for iliv
ILIV, an independent organization supported by IKEA, gathers and shares knowledge about the importance of living at home. The past…
Creating a consumer-centric thinking culture for JBC
JBC, a Belgian-owned fashion retailer recently awarded as Best Belgian Retailer Chain and Retailer of the Year 2013 is currently…
Creating a consumer-driven culture for Danone
Danone Netherlands has many well-known consumer brands in the dairy market, such as Activia, Danio and Danoontje. For Danone it…
Improving merchandising & ticketing services for Club Brugge
Club Brugge KV is an established soccer team in the Belgian top league (aka Jupiler Pro League). With 13 championship…
Launching a mobile application for Ziggo
Ziggo is a provider of media and communication services. One of their strategic goals is to ensure that customers get…
Developing a communication strategy for Barry Callebaut
Barry Callebaut, the world’s leading manufacturer of high-quality chocolate and cocoa products, developed a proprietary cocoa bean fermentation process. A…
Shaping a radio format for Omroep Brabant
Omroep Brabant is a regional broadcasting station in the Dutch province of Noord-Brabant. They are active in radio, television and…
Segmenting the senior market for Armonea
Armonea, the biggest Belgian senior care service provider, wants to optimize their current and future service offering by tuning it…
Analyzing news consumption around the world for the BBC
BBC World News is the BBC’s international news and current affairs television channels. They wanted to know how consumers around…
Developing a pricing strategy for Stievie
Stievie is a TV-watching mobile application set up by the 3 main Flemish broadcasting corporations: VRT, VMMa and SBS. The app enables people…
Understanding laundry & cleaning habits for A.I.S.E.
A.I.S.E. (International Association for Soaps, Detergents and Maintenance Products) is the organisation representing this industry in Europe. As the expert…