Cases

Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.

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Procter & Gamble by InSites Consulting

Feeding the innovation funnel for beauty and hair care for P&G

Procter & Gamble has a long tradition of consumer centricity, re-affirmed by its mantra that the consumer is boss. In…

Danone by InSites Consulting

Mapping the health & wellness shopping journey for Dannon

To reframe its understanding of the in-store experience, Dannon initiated the Healthy Minded People community. By understanding the shopping behavior…

BOSE by InSites Consulting

Defining the optimal customer journey for BOSE

BOSE, the well-known high quality music product brand, had defined potential interesting target groups for future growth. In order to…

Ferrero by InSites Consulting

Testing the Bready concept for Nutella

Nutella is the world-famous sweetened hazelnut chocolate spread manufactured by the Italian company Ferrero. It was introduced in Belgium in…

VLAM by InSites Consulting

Spotting food trends & pre-testing communication campaigns for VLAM

VLAM is Flanders’ Agricultural Marketing Board which promotes sales, consumption and image of products originating from the Flemish agriculture, horticulture,…

JBC by InSites Consulting

Creating a consumer-centric thinking culture for JBC

JBC, a Belgian-owned fashion retailer recently awarded as Best Belgian Retailer Chain and Retailer of the Year 2013 is currently…

Danone by InSites Consulting

Creating a consumer-driven culture for Danone

Danone Netherlands has many well-known consumer brands in the dairy market, such as Activia, Danio and Danoontje. For Danone it…

Barry Callebaut by InSites Consulting

Developing a communication strategy for Barry Callebaut

Barry Callebaut, the world’s leading manufacturer of high-quality chocolate and cocoa products, developed a proprietary cocoa bean fermentation process. A…

Understanding laundry and cleaning habits for A.I.S.E.

A.I.S.E. (International Association for Soaps, Detergents and Maintenance Products) is the organisation representing this industry in Europe. As the expert…

Developing go-to-market strategies for Vodafone

Vodafone is a British multinational telecommunications agency. In order to grow their market share and average revenue per user (ARPU),…

Friesland Campina by InSites Consulting

Feeding the innovation funnel for Friesland Campina's Debic

Over the past five years, the multinational dairy company FrieslandCampina professional faced an increased competition in the professional liquid cream…

Comeos by InSites Consulting

Creating an e-commerce benchmark for Comeos

Comeos, the Belgian trade organization, gathers and shares knowledge and serves as a network platform for 18 different sectors. Given…