Cases

Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.

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Danone by InSites Consulting

Mapping the health & wellness shopping journey for Dannon

To reframe its understanding of the in-store experience, Dannon initiated the Healthy Minded People community. By understanding the shopping behavior…

BOSE by InSites Consulting

Defining the optimal customer journey for BOSE

BOSE, the well-known high quality music product brand, had defined potential interesting target groups for future growth. In order to…

Ferrero by InSites Consulting

Testing the Bready concept for Nutella

Nutella is the world-famous sweetened hazelnut chocolate spread manufactured by the Italian company Ferrero. It was introduced in Belgium in…

VLAM by InSites Consulting

Spotting food trends & pre-testing communication campaigns for VLAM

VLAM is Flanders’ Agricultural Marketing Board which promotes sales, consumption and image of products originating from the Flemish agriculture, horticulture,…

Vandemoortele by InSites Consulting

Optimizing the go-to-market strategy for Vandemoortele

Vandemoortele Bakery is the innovation leader in frozen bakery products offered to artisan bakers, professionals, industrial customers and retailers who…

Tiense Suiker by InSites Consulting

Identifying new market potential for T-Sugars

The sugar refinery of Tienen (Raffinerie Tirlemontoise or Tiense Suikerraffinaderij) is a Belgian company focusing on refining sugar beets into…

IKEA by InSites Consulting

Segmenting Millennials on living preferences for iliv

ILIV, an independent organization supported by IKEA, gathers and shares knowledge about the importance of living at home. The past…

JBC by InSites Consulting

Creating a consumer-centric thinking culture for JBC

JBC, a Belgian-owned fashion retailer recently awarded as Best Belgian Retailer Chain and Retailer of the Year 2013 is currently…

Danone by InSites Consulting

Creating a consumer-driven culture for Danone

Danone Netherlands has many well-known consumer brands in the dairy market, such as Activia, Danio and Danoontje. For Danone it…

Club Brugge by InSites Consulting

Improving merchandising & ticketing services for Club Brugge

Club Brugge KV is an established soccer team in the Belgian top league (aka Jupiler Pro League). With 13 championship…

Launching a mobile application for Ziggo

Ziggo is a provider of media and communication services. One of their strategic goals is to ensure that customers get…

Barry Callebaut by InSites Consulting

Developing a communication strategy for Barry Callebaut

Barry Callebaut, the world’s leading manufacturer of high-quality chocolate and cocoa products, developed a proprietary cocoa bean fermentation process. A…