Cases

Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.

Optimizing the website experience for eBay

eBay UK is part of the world’s largest online marketplace, where practically anyone can buy and sell practically everything. eBay…

Feeding the innovation funnel for Friesland Campina's Debic

Over the past five years, the multinational dairy company FrieslandCampina professional faced an increased competition in the professional liquid cream…

Creating an e-commerce benchmark for Comeos

Comeos, the Belgian trade organization, gathers and shares knowledge and serves as a network platform for 18 different sectors. Given…

Creating a shopper marketing strategy for Vrumona

Vrumona, distributer of Pepsi in the Netherlands, wanted to improve their retail performance by establishing an effective shopper marketing strategy….

Reorganizing the youth football competition for the Royal Belgian Football Association

KBVB/URBSFA, the Royal Belgian Football Association, is constantly aiming at reinventing itself in order to be in line with expectations…

Introducing a cook-centric positioning for ATAG

ATAG, a kitchen appliances manufacturer, wanted to nourish and verify its new company and brand strategy. They wanted to move…

Fueling the branding & innovation funnel for Dorel's Quinny brand

Dorel (a manufacturer of juvenile products, including car seats, play yards, high chairs, bath accessories, infant health, home safety and…

Optimizing public transport services for De Lijn

The Flemish public transport company De Lijn is looking to connect more closely with frequent and less frequent bus or…

Engaging teens with PKU for Nutricia

The Nutricia Advanced Medical Nutrition division offers a wide range of specialized nutrition products and services for the health care…

Measuring customer satisfaction amongst healthcare professionals & patients for Baxter

Baxter Healthcare offers a wide range of specialized products and services for the healthcare sector. Baxter develops science-based, innovative medical…

Evaluating the customer journey for Deutsche Bank

Deutsche Bank, a global operating bank with over 100,000 employees, wanted to enrich their toolbox to better understand the dynamics…

Developing a student recruitment campaign for Randstad

Randstad is an important Human Resource service provider in Belgium and in the Netherlands. In September 2011, Randstad Student was born,…

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