Feeding the innovation funnel for Friesland Campina's Debic
Over the past five years, the multinational dairy company FrieslandCampina professional faced an increased competition in the professional liquid cream…
Cases
Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.
Creating an e-commerce benchmark for Comeos
Comeos, the Belgian trade organization, gathers and shares knowledge and serves as a network platform for 18 different sectors. Given…
Creating a shopper marketing strategy for Vrumona
Vrumona, distributer of Pepsi in the Netherlands, wanted to improve their retail performance by establishing an effective shopper marketing strategy….
Reorganizing the youth football competition for the Royal Belgian Football Association
KBVB/URBSFA, the Royal Belgian Football Association, is constantly aiming at reinventing itself in order to be in line with expectations…
Introducing a cook-centric positioning for ATAG
ATAG, a kitchen appliances manufacturer, wanted to nourish and verify its new company and brand strategy. They wanted to move…
Fueling the branding & innovation funnel for Dorel's Quinny brand
Dorel (a manufacturer of juvenile products, including car seats, play yards, high chairs, bath accessories, infant health, home safety and…
Optimizing public transport services for De Lijn
The Flemish public transport company De Lijn is looking to connect more closely with frequent and less frequent bus or…
Engaging teens with PKU for Nutricia
The Nutricia Advanced Medical Nutrition division offers a wide range of specialized nutrition products and services for the health care…
Measuring customer satisfaction amongst healthcare professionals & patients for Baxter
Baxter Healthcare offers a wide range of specialized products and services for the healthcare sector. Baxter develops science-based, innovative medical…
Evaluating the customer journey for Deutsche Bank
Deutsche Bank, a global operating bank with over 100,000 employees, wanted to enrich their toolbox to better understand the dynamics…
Developing a student recruitment campaign for Randstad
Randstad is an important Human Resource service provider in Belgium and in the Netherlands. In September 2011, Randstad Student was born,…
Evaluating the LinkedIn brand image amongst Millennial professionals
In July 2012 LinkedIn was the highest engaged and penetrated platform in the Netherlands, with over 80% of the Dutch…