Cases

Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.

Optimizing public transport services for De Lijn

The Flemish public transport company De Lijn is looking to connect more closely with frequent and less frequent bus or…

Engaging teens with PKU for Nutricia

The Nutricia Advanced Medical Nutrition division offers a wide range of specialized nutrition products and services for the health care…

Measuring customer satisfaction amongst healthcare professionals & patients for Baxter

Baxter Healthcare offers a wide range of specialized products and services for the healthcare sector. Baxter develops science-based, innovative medical…

Evaluating the customer journey for Deutsche Bank

Deutsche Bank, a global operating bank with over 100,000 employees, wanted to enrich their toolbox to better understand the dynamics…

Developing a student recruitment campaign for Randstad

Randstad is an important Human Resource service provider in Belgium and in the Netherlands. In September 2011, Randstad Student was born,…

Evaluating the LinkedIn brand image amongst Millennial professionals

In July 2012 LinkedIn was the highest engaged and penetrated platform in the Netherlands, with over 80% of the Dutch…

Developing an idea screening tool for Heinz

As part of Heinz‘s organizational drive to strengthen their consumer-led innovation approach, Heinz required a structured process to screen the…

Reconnecting the PepsiCo Ruffles brand with Generation Y

PepsiCo is one of the world’s leading food and beverage companies with a global portfolio of diverse and beloved brands….

Assessing the value of a Pinterest strategy for DIESEL

DIESEL is an Italian design company. It is best known for high end prêt-à-porter clothing aimed at the young adult…

Optimizing and inspiring the IKEA catalogue

IKEA is an international retail organization which offers a wide range of well designed, functional home furnishing products at prices…

Assessing the market potential of Jupiler Force for AB InBev

In 2011 AB InBev entered the CSD market with Jupiler Force, offering an alcohol-free alternative to Jupiler. Consumer reactions were…

Generating reader insights for National Geographic

To dig deeply and understand and generate insight around National Geographic in Europe and Asia. What is readers relationship with…

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