Cases

Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.

Evaluating the LinkedIn brand image amongst Millennial professionals

In July 2012 LinkedIn was the highest engaged and penetrated platform in the Netherlands, with over 80% of the Dutch…

Developing an idea screening tool for Heinz

As part of Heinz‘s organizational drive to strengthen their consumer-led innovation approach, Heinz required a structured process to screen the…

Reconnecting the PepsiCo Ruffles brand with Generation Y

PepsiCo is one of the world’s leading food and beverage companies with a global portfolio of diverse and beloved brands….

Assessing the value of a Pinterest strategy for DIESEL

DIESEL is an Italian design company. It is best known for high end prêt-à-porter clothing aimed at the young adult…

Optimizing and inspiring the IKEA catalogue

IKEA is an international retail organization which offers a wide range of well designed, functional home furnishing products at prices…

Assessing the market potential of Jupiler Force for AB InBev

In 2011 AB InBev entered the CSD market with Jupiler Force, offering an alcohol-free alternative to Jupiler. Consumer reactions were…

Generating reader insights for National Geographic

To dig deeply and understand and generate insight around National Geographic in Europe and Asia. What is readers relationship with…

Measuring the impact of conversations for inTV

inTV is a group of international TV channels that wanted to measure the impact of conversations and word-of mouth-about brands…

Generating & activating ketchup insights for Heinz

H.J. Heinz, commonly known as Heinz and famous for its ketchup, is a U.S food processing company. Good insights lead…

Validating consumer insights for Heineken

Heineken International is a group which owns a worldwide portfolio of over 170 beer brands. As part of an organizational…

Validating a customer-centric framework for SAS

SAS is the leader in business analytics software and services and the largest independent vendor in the business intelligence market….

Developing a communication strategy for T-Mobile

T-Mobile is a provider for mobile communication for both consumer and business users. The T-Mobile’s goal was to develop a…

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