Cases

Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.

Measuring the impact of conversations for inTV

inTV is a group of international TV channels that wanted to measure the impact of conversations and word-of mouth-about brands…

Generating & activating ketchup insights for Heinz

H.J. Heinz, commonly known as Heinz and famous for its ketchup, is a U.S food processing company. Good insights lead…

Validating consumer insights for Heineken

Heineken International is a group which owns a worldwide portfolio of over 170 beer brands. As part of an organizational…

Validating a customer-centric framework for SAS

SAS is the leader in business analytics software and services and the largest independent vendor in the business intelligence market….

Developing a communication strategy for T-Mobile

T-Mobile is a provider for mobile communication for both consumer and business users. The T-Mobile’s goal was to develop a…

Understanding hypertension patient needs for Merck Serono

Merck Serono is a pharmaceutical company which plans to develop services for patients in the therapy area of hypertension. To…

Understanding students' banking needs for ING

ING, a global financial institution of Dutch origin, has the ambition to become thé bank for students and wants to…

Developing a unique youth insurance package for DVV

Following the financial crisis and an aging client portfolio DVV Insurance was forced to re-orient and invest in a new…

Implementing a customer feedback culture for ING

ING, a global financial institution of Dutch origin, has the ambition to develop a true customer feedback culture and to…

Evaluating a communication strategy for Bebat

After a first research project on different new Bebat logos, baselines and brand identity, brand architects at Lielens developed a…

Increasing the value of brand fanship for Smirnoff

Smirnoff is a vodka brand owned and produced by the British company Diageo. After focusing on the acquisition of over…

Developing a conversation management strategy for Dunlop

Dunlop Tyres is the largest UK manufacturer of car tyres and because consumers only care about tyres when they need new…

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