Cases

Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.

Understanding students' banking needs for ING

ING, a global financial institution of Dutch origin, has the ambition to become thé bank for students and wants to…

Developing a unique youth insurance package for DVV

Following the financial crisis and an aging client portfolio DVV Insurance was forced to re-orient and invest in a new…

Implementing a customer feedback culture for ING

ING, a global financial institution of Dutch origin, has the ambition to develop a true customer feedback culture and to…

Evaluating a communication strategy for Bebat

After a first research project on different new Bebat logos, baselines and brand identity, brand architects at Lielens developed a…

Increasing the value of brand fanship for Smirnoff

Smirnoff is a vodka brand owned and produced by the British company Diageo. After focusing on the acquisition of over…

Developing a conversation management strategy for Dunlop

Dunlop Tyres is the largest UK manufacturer of car tyres and because consumers only care about tyres when they need new…

Connecting with coffee fans for Philips Consumer Lifestyle

Philips Consumer Lifestyle is one of the largest producers of consumer durable products in the world. The Business Group Coffee was…

Generating & activating infant feeding insights for Danone R&D

Danone R&D wanted to get a better understanding of the concerns mothers experience when feeding their baby. Danone is active…

Developing a new brand positioning for Yamaha Motors Europe

Yamaha Motors Europeis a motorized vehicle-producing company which was facing a decline in sales results for its motorcycles, all terrain…

Creating a consumer-centric thinking culture for Unilever

Unilever is a British-Dutch multinational corporation which owns many of the world’s consumer product brands. Unilever is working hard at…

Creating a consumer-centric culture for Heinz

The Heinz Company, famous for its ketchup, is a food company, manufacturing and marketing thousands of food products in more than…

Developing the club of the future for Heineken

Heineken is a Dutch brewing company ranked as the third largest brewer in the world. The global design project of…

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