Feeding the innovation funnel for Kraft
Kraft, a food and beverage corporation marketing brands in more than 170 countries, was in need of a process to…
Cases
Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.
Generating insights on epilepsy patients for UCB
UCB is a multinational biopharmaceutical manufacturing company which has a clear focus on medicines for severe diseases and has integrated a patient-centric…
Creating the first co-inspiration advertising agency for Famous
Famous, a Belgian advertising agency, wanted to become the first co-inspiration agency in the world by integrating the voice of…