Connecting with coffee fans for Philips Consumer Lifestyle
Philips Consumer Lifestyle is one of the largest producers of consumer durable products in the world. The Business Group Coffee was…
Cases
Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.
Generating & activating infant feeding insights for Danone R&D
Danone R&D wanted to get a better understanding of the concerns mothers experience when feeding their baby. Danone is active…
Developing a new brand positioning for Yamaha Motors Europe
Yamaha Motors Europeis a motorized vehicle-producing company which was facing a decline in sales results for its motorcycles, all terrain…
Creating a consumer-centric thinking culture for Unilever
Unilever is a British-Dutch multinational corporation which owns many of the world’s consumer product brands. Unilever is working hard at…
Evaluating the website experience for Marktplaats
Marktplaats is a Dutch classifieds advertising site owned by eBay. The company wanted to rejuvenate their website in order to…
Optimizing a communication strategy for Marktplaats
Marktplaats is a Dutch classifieds advertising site owned by eBay. This community was executed to improve a communication campaign aiming…
Creating a consumer-centric culture for Heinz
The Heinz Company, famous for its ketchup, is a food company, manufacturing and marketing thousands of food products in more than…
Developing the club of the future for Heineken
Heineken is a Dutch brewing company ranked as the third largest brewer in the world. The global design project of…
Evaluating the Christmas shopping experience for C1000
C1000 is a Dutch supermarket chain that aims to be the value for money player in the market. The Our…
Improving the travel transfer experience for Air France-KLM
Air France-KLM is a French-Dutch airline holding company. To further improve the experience of travelers, Air France-KLM want to connect…
Understanding consumers' water consumption for Danone
Danone, a French food products multinational corporation, wanted to understand the use of water in daily life and highlight consumer…
Understanding evening meal consumption for Campbell's
Campbell’s is a producer of canned soups and related products and is facing intense competitive pressure in the Australian FMCG marketplace….