Cases

Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.

Understanding sleeping problems for Philips

Philips is one of the largest multinational electronics companies in the world. The company detected China as a potential new…

Feeding the innovation funnel for Kraft

Kraft, a food and beverage corporation marketing brands in more than 170 countries, was in need of a process to…

Generating insights on epilepsy patients for UCB

UCB is a multinational biopharmaceutical manufacturing company which has a clear focus on medicines for severe diseases and has integrated a patient-centric…

Creating the first co-inspiration advertising agency for Famous

Famous, a Belgian advertising agency, wanted to become the first co-inspiration agency in the world by integrating the voice of…

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