Cases

Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.

Philips by InSites Consulting

Connecting with coffee fans for Philips Consumer Lifestyle

Philips Consumer Lifestyle is one of the largest producers of consumer durable products in the world. The Business Group Coffee was…

Danone by InSites Consulting

Generating & activating infant feeding insights for Danone R&D

Danone R&D wanted to get a better understanding of the concerns mothers experience when feeding their baby. Danone is active…

Developing a new brand positioning for Yamaha Motors Europe

Yamaha Motors Europeis a motorized vehicle-producing company which was facing a decline in sales results for its motorcycles, all terrain…

Unilever by InSites Consulting

Creating a consumer-centric thinking culture for Unilever

Unilever is a British-Dutch multinational corporation which owns many of the world’s consumer product brands. Unilever is working hard at…

eBay by InSites Consulting

Evaluating the website experience for Marktplaats

Marktplaats is a Dutch classifieds advertising site owned by eBay. The company wanted to rejuvenate their website in order to…

eBay by InSites Consulting

Optimizing a communication strategy for Marktplaats

Marktplaats is a Dutch classifieds advertising site owned by eBay. This community was executed to improve a communication campaign aiming…

Heinz by InSites Consulting

Creating a consumer-centric culture for Heinz

The Heinz Company, famous for its ketchup, is a food company, manufacturing and marketing thousands of food products in more than…

Heineken by InSites Consulting

Developing the club of the future for Heineken

Heineken is a Dutch brewing company ranked as the third largest brewer in the world. The global design project of…

Evaluating the Christmas shopping experience for C1000

C1000 is a Dutch supermarket chain that aims to be the value for money player in the market. The Our…

AirFrance KLM by InSites Consulting

Improving the travel transfer experience for Air France-KLM

Air France-KLM is a French-Dutch airline holding company. To further improve the experience of travelers, Air France-KLM want to connect…

Danone by InSites Consulting

Understanding consumers' water consumption for Danone

Danone, a French food products multinational corporation, wanted to understand the use of water in daily life and highlight consumer…

Campbell's by InSites Consulting

Understanding evening meal consumption for Campbell's

Campbell’s is a producer of canned soups and related products and is facing intense competitive pressure in the Australian FMCG marketplace….