Cases

Marketing research is only useful in the way that it triggers marketing actions and drives marketing impact in an ever more complex, dynamic and global context. Here’s a flavor of how our work brings business impact to brands around the world.

Creating a consumer-centric thinking culture for Unilever

Unilever is a British-Dutch multinational corporation which owns many of the world’s consumer product brands. Unilever is working hard at…

Creating a consumer-centric culture for Heinz

The Heinz Company, famous for its ketchup, is a food company, manufacturing and marketing thousands of food products in more than…

Developing the club of the future for Heineken

Heineken is a Dutch brewing company ranked as the third largest brewer in the world. The global design project of…

Evaluating the Christmas shopping experience for C1000

C1000 is a Dutch supermarket chain that aims to be the value for money player in the market. The Our…

Improving the travel transfer experience for Air France-KLM

Air France-KLM is a French-Dutch airline holding company. To further improve the experience of travelers, Air France-KLM want to connect…

Understanding consumers' water consumption for Danone

Danone, a French food products multinational corporation, wanted to understand the use of water in daily life and highlight consumer…

Understanding evening meal consumption for Campbell's

Campbell’s is a producer of canned soups and related products and is facing intense competitive pressure in the Australian FMCG marketplace….

Launching a digital TV application for Telenet

Telenet is the largest provider of broadband cable services in Belgium. Its business comprises the provision of analogue and digital…

Shaping the brand vision for D.E. Master Blenders

D.E. Master Blenders 1753 (a Dutch corporation processing and trading in coffee, tea and other groceries), being an ambitious company, wanted…

Understanding sleeping problems for Philips

Philips is one of the largest multinational electronics companies in the world. The company detected China as a potential new…

Feeding the innovation funnel for Kraft

Kraft, a food and beverage corporation marketing brands in more than 170 countries, was in need of a process to…

Generating insights on epilepsy patients for UCB

UCB is a multinational biopharmaceutical manufacturing company which has a clear focus on medicines for severe diseases and has integrated a patient-centric…

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