Catched the ICU event?

Yesterday, there was the ICU (I see you)  event in the Ancienne Belgique (Brussels). This was a joint event by MTV Networks, Kids2 and InSites Consulting on Kids & Youth marketing. Joeri Van den Bergh, director of On Sneakers, our Youth & Trends knowledge Center, presented “Me, MySpace and I. Insights from a unique (n)ethnographic study among 40 teens.” What does the live of teenagers look like nowadays and how is the development of their own identity influenced by the 2.0 and 0.0 media and brands. We developed a brand new (n)ethnographic research technique and plunged for five weeks into the on- and offline life of 13 of 17 year olds. Want to know what BFFE means or what ‘Breezersletjes’ are? If you’re interested in more results, contact Joeri at joeri@insites.eu or +32 (0)496 232 919. More info on the Knowledge center on www.insites.be/ontrack.

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