Keep your strategy in tune with consumers’ needs via Price Sentiment Trackers
Written by Yvonne Feucht
How tracking price sentiment helps you ensure that your price and product strategies stay in tune with consumer and retailer needs
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3 Trends in Domestic Appliances & Household Care
Written by Anita Janssen
Take a closer look at 3 trends in domestic appliances & Household care from our What Matters 2023 Report. Read more here.
3 Trends in Beauty
Written by Delphine Vantomme
Take a deeper dive into what trends are coming up in Beauty. A closer look at the industry from our What Matters Trend Report.
4 Trends in Finance
Written by Scott Lee
From our 2023 What Matters Trend Report, find a closer look at 4 trends in Finance and what you can expect to see in this industry.
InSites Consulting expands European footprint with the acquisition of Happy Thinking People
Written by Anke Moerdyck
Strengthening our European footprint, we’re excited to announce our latest acquisition in the region with Happy Thinking People, headquartered in Munich and spanning Germany, Switzerland, and France. Happy Thinking People was founded in 1989 as a qualitative boutique, and today an international market research and innovation consultancy, ranking #1 on Innovation and Creativity in Germany (Marktforschung.de 2021).
The 4 C’s of Insight Activation
Written by Lisa McFarland / Tom De Ruyck
Discover how you can activate internal stakeholders, turning insights into action and business impact. Understand the activation spectrum.
Insight Activation – what it is and what it isn’t
Written by Lisa McFarland / Tom De Ruyck
Consumer research leads to interesting results and powerful insights. But how do you encourage stakeholders to act upon them? Discover what insight activation is all about.
How human-to-human connections drive consumer centricity
Written by Tom De Ruyck
To become genuinely customer-centric, organizations must realize the need to understand their customers as humans and help them achieve what they aspire. Read on to discover what this means for brands.
Surfing the waves of the permacrisis through insight communities
The word of the year is ‘permacrisis’, or the feeling of living in a permanent state of crisis. Discover how brands can keep a finger on the pulse of changing consumer needs and expectations through online insight communities.
To Amazon, or not to Amazon?
Written by Lucy Hampson
Discover why understanding consumer needs is vital to create truly customer-centric experiences.
How innovative disrupters support healthcare services
Written by Frances White
Healthcare is a fundamental necessity in all societies, and we all engage with it at some point in life. Read on to discover how innvative disrupters find their way into the healthcare landscape.
Digital Design Re-Thinking for HSBC Indonesia
Written by Kurt Thompson / Scott Lee
Amid the global pandemic, HSBC Indonesia wanted to better understand how they could stay relevant and achieve growth. We helped the bank achieve its objectives through an online community and Consumer Connects.
How to be sustainable in an unaffordable world
Written by Josh Barazetti-Scott / Lewis Barker
Sustainability has an increasing importance in our daily lives that brands can no longer ignore. Find out how we can help you better understand your consumer.
Capitec wins Best Digital Bank – SITEisfaction® 2022
Written by Anneri Venter / Sasha Jugdav / Bronwyn Penny / Luzelle van Niekerk
Customer data from this year’s SITEisfaction® results indicate that Capitec has claimed the top spot as South Africa’s Best Digital Bank. Read on to discover more results!
Gen Z x Metaverse [ZA infographic]
Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle
77% of Gen Z has engaged in metaverse activities. Find out more about what Gen Z does and how they balance the online and offline worlds!
Gen Z x Mental well-being [ZA infographic]
Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle
In South Africa, 45% of Gen Z feels stressed. Find out how Gen Z’s mental well-being was affected by the pandemic and their other stressors.
Gen Z x Sustainable future [ZA infographic]
Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle
51% of Gen Z in South Africa is uncertain about the future. Discover what global issues are worrying them, and how they will tackle injustice!
Gen Z x Brands [ZA infographic]
Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle
Gen Z, the activist generation. Discover here how this affects what Gen Z in South Africa expects from brands.
Gen Z x Finance [ZA infographic]
Written by Joeri Van den Bergh / Katia Pallini / Sarah Van Oerle
Gen Z’s finances are of great importance to them in South Africa, and they expect accessible advice. Find out what this means for brands.
Is your brand ready for Gen Z?
Written by Joeri Van den Bergh
Gen Z’s disposable income is expected to outperform that of any generation, so your business will have depend on them. Is your brand ready?
Gen Z in South Africa – 80% would pay more for brands with a positive impact
Written by Joeri Van den Bergh
What shapes Gen Z in South Africa, and what do they expect from brands? Read on to discover more.