We frequently organize inspiration sessions for clever marketers and researchers. They are all about learning and sharing knowledge. To suit your busy lifestyle and location, our team not only travels the world, but also brings virtual formats. Every session offers a different approach and you’ll be sure to take away ideas and practical techniques for better marketing.
Join us on Thursday January 28, 2021
for our virtual event on the 2021 Culture + Trends Report: Happiness Reset.
What defines the post-2020 consumer?
2020 has been eventful to say the least, but amidst the crises we’ve witnessed, there is a silver lining. Confronted with a global pandemic we collectively opened our doors to new attitudes, behaviors and values, changing how we seek and attain happiness, a happiness reset you could say. Happiness has always been the holy grail of human life, yet the events of the last year have caused a shift in how we achieve it and will try to do so in the future.
As experts in human behavior, we are often asked: what is next?
To answer this, we use a unique methodology, combining a macro analysis and qualitative exploration with our leading-edge consumer network, to identify 14 trends that have shaped the post-2020 consumer. A final stage of quantification by 15,000 consumers in 16 markets, enables us to understand the strength of attitude and behavior of consumers in relation to each trend (via a field partnership with Dynata).
We explore these trends and the implications for brands in our 2021 Culture + Trends Report: Happiness Reset.
To launch this new report, we invite you to join us for an unique Virtual Event on Thu Jan 28, 2021! Join our expert Culture + Trends team for an overview of the report and the key trends for 2021, as well as an opportunity to deep-dive into the trends manifesting in your local market.
We’ll be hosting our event in three different timezones, each combining global expertise with local insights. So pick your preferred timezone below and reserve your digital front-row seat!
- ANZ session: Thu Jan 28, 2021 – 9am AEDT
- ASIA session: Thu Jan 28, 2021 – 3pm SST
Bangkok (2pm), Jakarta (2pm), Hong Kong SAR (3pm), Shanghai (3pm), Singapore (3pm), Manila (3pm), Seoul (4pm)
- EMEA – US session: Thu Jan 28, 2021 – 3pm CET
New York (9am), London (2pm), Manchester (2pm), Johannesburg (4pm), Brussels (3pm), Rotterdam (3pm), Düsseldorf (3pm), Paris (3pm)
We believe in the power of human collaboration. Sure, technological developments are at the forefront of change, yet technology is just a means to an end. Ultimately, interested and interesting people make the difference.Read more
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