We frequently organize inspiration sessions for clever marketers and researchers. They are all about learning and sharing knowledge. To suit your busy lifestyle and location, our team not only travels the world, but also brings virtual formats. Every session offers a different approach and you’ll be sure to take away ideas and practical techniques for better marketing.

Next up?

2021 Culture + Trends report

La differ-France
Comment le consommateur francais post-2020 se distingue

📅 Tue Apr 20
⏰ 10am CET

Virtuelles Event
Die Entwicklung des Verbrauchers nach 2020 in Deutschland

📅 Thu Apr 22
⏰ 4pm CET

Virtueel Event
2021 Culture + Trends online workshop

📅 Fri Apr 23
⏰ 2pm CET

2020 has been eventful to say the least, but amidst the crises we’ve witnessed, there is a silver lining. Confronted with a global pandemic we collectively opened our doors to new attitudes, behaviors and values, changing how we seek and attain happiness, a happiness reset you could say. Happiness has always been the holy grail of human life, yet the events of the last year have caused a shift in how we achieve it and will try to do so in the future.

As experts in human behavior, we are often asked: what is next?

To answer this, we use a unique methodology, combining a macro analysis and qualitative exploration with our leading-edge consumer network, to identify 14 trends that have shaped the post-2020 consumer. A final stage of quantification by 15,000 consumers in 16 markets, enables us to understand the strength of attitude and behavior of consumers in relation to each trend (via a field partnership with Dynata).

To explore these trends and how they are manifesting in local markets, our French, German & Dutch team invite you for a local deep-dive session. Sign up today to join one of our April virtual trend events!

Why us

Amazing things will happen when you listen to your customer, and even greater ones when you collaborate with them.

Depending on your business goals, we work with what we call the 90, 9 or the 1 – or a mix.

Read more
Thought Leadership

Thought leadership

We create and spread new marketing thoughts and research innovations via exclusive bookzines, inspiring client cases, thought-provoking presentations, animating movies…

Our work

Our offices

From New York to Sydney, from Europe to South-Africa and Asia, we have a global footprint to service our clients to the fullest.

Our offices

Meet our people

We are a crazy blend determined to challenge the status quo of marketing research.

Our people

Some of the awards we won

GRIT Future List Honoree 2021

Beeckestijn Business School

Top 10 Beeckestijn Docenten 2020

Quirk’s Groundbreaking Research Award 2020


ESOMAR Research Effectiveness Award 2020

Brands we work for

Procter & Gamble
GlaxoSmithKline (GSK)

We empower people to shape the future of brands

You’ve got the skills. You’ve got the ambition.
You’ve got the dedication. We’re hiring.

View our jobs