- Friction
Understand relevant consumer frictions and underlying insights. Insights are the driver of the whole innovation process, they form the starting point and should become embedded in everything you do. We help you uncover relevant insights, validate them and activate them throughout the organization.
- Passion
Successful innovators do not rest before their problem is solved. Their insight does not change, but their solution iterates constantly through careful ‘curation’ of their innovation assets and smart co-creation.
- Pilot
The innovation process does not end at market launch; instead it often works with beta launches and explores new routes along the way. Go-to-market is part of the innovation cycle.
We tune our research to your innovation needs, by starting each innovation track with a pre-analysis to determine the ideal modular approach. Depending on the project-specific needs, we suggest a tailored innovation track including some or multiple iterative modules centered around the three key pillars of innovation research at InSites Consulting: friction, passion and pilot.