For clients, by clients

Last week we welcomed key clients at our client connect day in London. The venue was great, the program was focused, the case studies exciting and even the weather was great! After a healthy lunch and a short welcome by myself, researchers and marketers alike listened to Tom De Ruyck, our head of communities – and #mrx tweeter of the year 2011, who gave his perspective on the market research online communities (MROCs) market trends in an inspired opening.
This was immediately followed by 3 MROCs case studies as this is at the heart of our client connect day: it’s ‘for clients by clients’. Tom Armstrong, Principal Proposition and Customer Insights Manager of Vodafone Internet Services, presented the work he had done with communities at Vodafone and discussed his requirements, challenges and successes with great inside examples!

Furthermore, I showed a confidential internal Philips video about how a product team in Philips successfully use MROCs. And finally, Tom De Ruyck presented the Club of the Future of Heineken, a great case how to use internal reporting to make things fun and how to engage with various target customer groups, such as designers and clubbers, check this article for more information and stay tuned: there’s plenty more to come with the official launch on April 16 in Milan.
In the break we could all enjoy the exciting stories from Liz about LandRover’s Birmingham to Beijing Discovery journey before we started our afternoon workshop session with 4 enthusiastic teams to tackle the key questions clients always ask about MROCs.

It was great to see so many ideas and input across so many sectors. We saw the Multiple Sclerosis Federation colleagues brainstorming (see Facebook) with B2B marketeers and innovation managers from Rentokil Initial and an ITV research manager! Tom concluded the afternoon with a short wrap-up and personal (Lego) message after which we hurried to the waiting canapés and drinks.

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