Free Smartees on Advertising Research
On the 29th of January we plan our very first Smartees of 2009, ‘Taking Advertising research forward: hunting gorillas’. At InSites Consulting, we developed a new view on advertising taking into account the perspective of the new consumer. In our vision, the brand becomes more central than ever.
In September 2008 we already noticed great interest in this topic. By repeating the ‘Taking Advertising research forward’ – Smartees, we would like to give you a chance as well to register.
What can you expect?
Steven Van Belleghem, Director Brand & Communication Research will welcome you with his introduction & warning speech: how to become a gorilla hunter, new challenges for marketers.
After the coffee break Angie Deceuninck & Dennis Claus (Brand & Communication Research consultants) will present you 3 gorillas:
– Gorillas in advertising research
– Driving activation of successful and not successful campaigns, based on a benchmarking exercise
– Tracking your word of mouth
The rest of the formula remains unchanged from 2008, we start at noon with our sandwich lunch and end with Champaign and bites. And all this takes place in the InSites offices in Ghent-Wondelgem.