Fringe Factory

Fringe Factory is a new intitiative supported by ESOMAR. It’s an independent group of young people who aim to provide a platform, a place to bring edgy thoughts to the Market Research industry. The board for 2011 gathers young researchers across the globe: Cristina Paes, Lizet Aufderheijde, Will Goodhand, Mariette Brethouwer and Tom De Ruyck. Their ambition is to make research cool again. Cause let’s be honest, most people think market researchers are geeky people who sit around all day crunching numbers and stalking people on the street with a clipboard and pen.
Their first event ‘Research Uncovered’ is coming up on Monday 19 September in Amsterdam (linked to the ESOMAR General Conference) and they are looking for great stories and experiences from you to show the world what a fun, challenging and diverse profession we are in.
Triggered by their vision? Visit

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