Getting ready for the Marketing Insights & Big Data event
Just like every other year the InSites Consulting team will be well-presented at the heydays of the Dutch marketing research scape this February. We will showcase three client cases at the MIE (Marketing Insights & Big Data Event), proving how we bring the Generation Y consumer in the heart of companies (and in this case VIACOM, Dorel and DIESEL). Curious to know how we do that? Join us on February 5 and 6 in Utrecht (the Netherlands).
Get close to youth: How BE VIACOM connects with Millennials
In the summer of 2013, InSites Consulting set up a 3-week Consumer Consulting Board connecting BE VIACOM’s staff (incl. iconic brands as MTV, Nickelodeon, Comedy Central…) with 140 Millennials in 10 different European countries. The goal? To understand their lives and apply what is important to Gen Y to the core brand values of BE VIACOM’s channels, while defining entrance points to their advertisers and clients. This presentation explores the 5 key domains of Millennials’ lives and what advertisers can learn from that.
Join Joeri Van den Bergh (Gen Y expert at InSites Consulting) and Patrick Alders (SVP, General Manager at VIACOM Northern Europe) on Wednesday February 5 in the MIE room.
Tweetaway: Get close to youth: How BE VIACOM connects with Millennials at #MIE14 by @InSites insit.es/1iH8u7y #mrx #insites
4 opportunities to engage with urban youngsters: a Quinny case
Urbanization is a trend we can’t beat – so surely it’s time to join in. This trend brings forth many opportunities for global brands to engage with tomorrow’s consumer. We will explore four opportunities to connect with this global generation and show you how the stroller brand Quinny, part of the Dorel group, repositioned its brand as an answer to the urbanization trend. How will you respond?
Join Anouk Willems (Senior Research Innovation Manager at InSites Consulting) and Marieke Koningen (Market Intelligence Manager at Dorel Europe) on Thursday February 6 in the DESAN Research Solutions room.
Tweetaway: 4 opportunities to engage with urban youngsters: a Quinny case at #MIE14 by @InSites insit.es/1iH8u7y #mrx #insites
Using the power of images to increase the value of the DIESEL Pinterest page
During this 2-day event you can also visit our very own research art exhibition and discover how we helped DIESEL develop and fine-tune the digital strategy for their Pinterest page. Our exhibition offers you a guided tour through the research project.
Tweetaway: Using the power of images to increase the value of the DIESEL Pinterest page at #MIE14 by @InSites insit.es/1iH8u7y #mrx #insites