How Cool Brands Stay Hot nominated for Marketing Book of the Year 2011

Joeri Van den Bergh’s co-publication with MTV Networks ‘How Cool Brands Stay Hot – Branding to Generation Y’ is one of the nominees for the Marketing Book of the Year 2011.  According to Expert Marketer (the organisation behind this award) 2011 was a very successful year for marketing books. We saw lots of different titles being published and covering most marketing aspects. With this competition they do not only want to award the best marketing book of the year, they also want to encourage authors, publishers and marketeers in all parts of the world to take initiatives to share their ideas by means of the written word.
The shortlist of 10 books features Martin Lindstrom, Gary Vaynerchuck and many more talented authors, so we’re very proud to see How Cool Brands Stay Hot in this list. The 10 nominated books are published on the website of Marketing Book of The Year and every marketeer all over the world is free to vote for his/her Marketing Book of The Year.
If you read How Cool Brands Stay Hot and loved it, we hope we can count on your support. More information about the book and its authors is available at

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