Millennials & Social Media: The what, where and why [infographic]

As published on How Cool Brands Stay Hot on October 1, 2013. Did you know that an average GenY’er joins 2.5 social networks or that about 80% of GenY’ers log on to social media every single day? Find out all about Millennials and their use of social media in our brand new Generation Y infographic. Discover the main drivers for using social media and where they consult them the most.
Millennials are the most marketing-savvy and advertising-critical generation ever. For this generation, social media have become indispensable. A recent InSites Consulting research community project learnt us that they even consider social media as their most important channel, because these channels are most up-to-date and also most tailored and targeted, as you choose yourself who to follow and thus what kind of information you want to receive.

Looking for more information on our Generation Y expertise? Click here for an overview of recent client cases, more articles and publications…

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