Only one month ago we announced we’re accelerating our global growth ambitions with onboarding Mentha Capital, a private equity firm. Today we can already proudly announce the first fruits of this collaboration… Meet Columinate, South Africa’s first and leading modern insights agency and the latest addition to the InSites Consulting family.
South Africa is the largest African research market, representing 50% of all market research spend in the region, and is widely recognized by global brands as a future growth market. Building on Columinate’s strong momentum – demonstrating an impressive year-on-year growth of +35% over the last four years through increased adoption of digital research methods – InSites Consulting can now take a strong strategic position on the African continent and become a relevant partner for regional and global brands in the area.

“Today, we anchor our global presence across four continents and eight offices. With the intellectual capital, client network and digital technology which Columinate brings to the table, we will be able to better service the needs of and unlock more benefits for our global clients,” says Kristof De Wulf, co-founder and CEO of InSites Consulting.
“We have been paying close attention to Columinate’s development and growth for the last few years and we can’t imagine a better partner. Considering our many similarities, from a strong cultural and digital DNA to our approach of client service, Columinate feels like the perfect fit,” adds Tim Duhamel, co-founder and CSO of InSites Consulting.
Henk Pretorius, co-founder and CEO of Columinate, will preserve his role of Managing Director of the South African office, but will also join the global InSites Consulting organization as a Managing Partner.
“We are fortunate to have such a strong, future-focused partner in InSites Consulting. Together, we can continue pioneering world-first solutions and raise our ambitions to become the leading African modern insights agency. We can’t be happier to be part of the global InSites Consulting powerhouse,” Pretorius concludes.