Inspiration

We create and spread new marketing thoughts and research innovations via exclusive bookzines, inspiring client cases, thought-provoking presentations, animating movies and award-winning books. Here’s a flavor of how our work brings business impact to brands around the world.

Consulting consumers on sustainable water source management for United Utilities

United Utilities involved consumers in shaping its strategy to achieve sustainable management of water.

HSBC

Bringing Millennials to life via digital insight activation for HSBC

HSBC harnessed their structural community and digital workshops during COVID-19, to build relevance with Millennial customers in Indonesia.

Standard Chartered

How iterative feedback helped Standard Chartered bank to optimize the UX of CardsPal

Feedback from users in Hong Kong and Singapore helped Standard Chartered Bank to optimize the UX for its CardsPal app.

Better Together Vol 4 - Closing the relevance gap

Better Together Vol. 4: Closing the relevance gap

Research communities, online discussions boards, bulletin boards, insight ecosystems… what’s in a name. In this bookzine, we bring clarity by defining four different community types, each linked to a concrete research need, illustrated with best practices. 

Podcast Auden on Responsible Financing

E8 – Auden x Responsible Financing

While for many of us finance is part of the background noise of everyday life, large portions of society are living in precarious financial situations. COVID-19 exacerbated these social disparities and underlined the need for better support for such underserved communities.

Listen to learn: educating Philips on black haircare

By combining social intelligence and the power of the Illume Guides, Philips North America gained a better understanding of Black haircare, enabling them to inspire and support a leading US retail partner.

Understanding customer experience through in-context journey mapping for AutoTrader

Via a multi-stage hybrid research program, AutoTrader was able to gain an in-depth, detailed understanding of the car purchase journey.

Creating a consumer-centric brand position for Bankwest

Fresh insights helped Bankwest develop a new, unique positioning, resulting in winning the hearts and minds of their consumers, and being nominated as finalist in the 2020 Effie Awards Australia

Transforming insurance through digital journeys for Bupa

Bupa HK harnessed digital workshops and research with customers during COVID-19 to establish digital journeys across the entire customer lifecycle

AXA

Develop meaningful solutions across the customer journey for AXA

Since ’17, AXA Philippines has launched over 40 studies via their online insight community, which has become their ‘go-to’ channel for quick and agile customer feedback

Shelf testing for Mondelēz International through virtual reality

Combining the power of their online insight management platform with the latest thinking in Virtual Reality empowered Mondelēz to make confident investment decisions on packaging and presentation.

How Ster increases online advertising impact for clients

Dutch ad specialist Ster composed a checklist for ad-impact testing, with six factors which influence how people deal with ads

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