Supercharging concepts for direct-to-consumer launch of Perrigo’s ACO brand
Through a versatile mix of Culture + Trends analysis and leading-edge consumer insights, Perrigo launched its ACO skincare brand successfully in the…
Inspiration
We create and spread new marketing thoughts and research innovations via exclusive bookzines, inspiring client cases, thought-provoking presentations, animating movies and award-winning books. Here’s a flavor of how our work brings business impact to brands around the world.
2021 Culture + Trends report
As researchers we not only want to understand which trends are shaping and manifesting around the world, but also HOW this happens. Combining a macro analysis and a qualitative exploration with our leading-edge consumer network. Validated by a quantification with 15.000 consumers in 16 markets (in-field partnership with Dynata), we promise a unique and actionable view on the post-2020 consumer.
Exploring the potential of an AI self-care coach for GSK
The insights gained via a tailored, multi-method research approach guided GSK to take the next steps in the development of its…
Re-engaging Gen Z consumers in Hong Kong for Nike
Nike sparked a fresh conversation about sneakers with Gen Z in Hong Kong, reigniting the local sneaker culture. The challenge…
Better Together V1: Consumer Centricity
Why structural consumer collaboration is the new modus operandi. Discover how to embrace a consumer-centric mindset to survive and thrive in times of change.
How creative crowdsourcing inspired new snacking flavours for Arnott’s
Arnott’s will introduce three new snacking flavours as a result of a fully digital hybrid ideation track in only seven…
Creative crowdsourcing makes KITKAT go viral
Co-creating storyline ideas with our proprietary global creator network eÿeka lead to the blockbusting Australian KITKAT Kätapult campaign. The challenge…
More, better and faster new product launches for Anheuser-Busch
Anheuser-Busch reinvented its innovation process and drove 50% of the industry innovation volume in the last two years, up from…
Identifying distinctive assets for Jacobs Douwe Egberts
According to the ‘Penetration Brand Religion’, brands should consistently use their distinctive assets in everything they do. But how do…
Providing campaign direction for Pukka Pies with applied semiotics
We believe that no brand is the same, nor should it be measured the same. We offer a range of…
Understanding viewer appeal for ITV’s flagship show ‘Hell’s Kitchen’
Going beyond regular research, our Culture + Trends solution provides future-facing insights that impact innovation, customer experience and branding challenges. Together with…
Telenet’s Square allows to get to insights faster
We generate insights on our Square, our proprietary online community platform, and turn those insights into action. Discover how Telenet…