Inspiration

We create and spread new marketing thoughts and research innovations via exclusive bookzines, inspiring client cases, thought-provoking presentations, animating movies and award-winning books. Here’s a flavor of how our work brings business impact to brands around the world.

How an accident risk survey supports a new product launch for AG Insurance

A survey among 1,500 Belgian consumers on accident frequency and impact supported communication on a new accident insurance for AG Insurance.

2022 Consumer Trends Report

2022 Consumer Trends report

As experts in people-centric future thinking, we identified 10 consumer trends for 2022, and we validated these with 15,000 consumers in 17 markets around the globe. This report shows the emerging trends that are shaping the 2022 consumer.

Podcast GSK x Consumer Healthcare Reimagined

E9 – GSK x Consumer Healthcare Reimagined

When it comes to consumer healthcare, we’ve witnessed a major shift towards prevention and wellness products, more openness to alternative treatments, and an increased use of digital tools to navigate our health. But are these changes here to stay? Is this ‘the new normal’?

Identifying the brand levers and salience gap for the ABC

In a crowded media landscape, the ABC set out a roadmap for a better connection amongst its Gen Y and Gen Z audiences, a core area of weakness

Nedbank

Nedbank boosts consumer understanding through segmentation

Segmentation research helped Nedbank better categorize its customers and provide more targeted services.

Reckitt logo

Increasing consumer-centric thinking at Reckitt via the Consumer Centricity Academy

Via the Consumer Centricity Academy, Reckitt professionals from around the world were introduced to consumer centricity and insights writing.

Conscious Consumption

Conscious Consumption

Sustainability is a key concern amongst consumers, and this has only increased with the COVID-19 pandemic. This bookzine highlights some of the key barriers amongst consumers as well as their expectations towards brands, through proprietary research, expert interviews with sustainability executives from several industries, and brand illustrations.

Consulting consumers on sustainable water source management for United Utilities

United Utilities involved consumers in shaping its strategy to achieve sustainable management of water.

HSBC

Bringing Millennials to life via digital insight activation for HSBC

HSBC harnessed their structural community and digital workshops during COVID-19, to build relevance with Millennial customers in Indonesia.

Standard Chartered

How iterative feedback helped Standard Chartered bank to optimize the UX of CardsPal

Feedback from users in Hong Kong and Singapore helped Standard Chartered Bank to optimize the UX for its CardsPal app.

Better Together Vol 4 - Closing the relevance gap

Online Insight Communities

Research communities, online discussions boards, bulletin boards, insight ecosystems… what’s in a name. In this bookzine, we bring clarity by defining four different community types, each linked to a concrete research need, illustrated with best practices. 

Podcast Auden on Responsible Financing

E8 – Auden x Responsible Financing

While for many of us finance is part of the background noise of everyday life, large portions of society are living in precarious financial situations. COVID-19 exacerbated these social disparities and underlined the need for better support for such underserved communities.

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