Inspiration

We create and spread new marketing thoughts and research innovations via exclusive bookzines, inspiring client cases, thought-provoking presentations, animating movies and award-winning books. Here’s a flavor of how our work brings business impact to brands around the world.

Collaborating with the right consumers at the right time to fuel Fanta's innovation funnel

Collaborating with the right consumers at the right time to fuel Fanta’s innovation funnel

Fanta tapped into the power of diverse consumers via an iterative innovation approach; that is how they gathered 140 raw ideas, leading to 21 consumer validated concepts.

Better Together V2 - Unlocking the power of consumers

Better Together V2: Unlocking the power of consumers

Different people come with a different set of unique skills and competences. Research has shown that out of every 100 people, 90 merely consume content, 9 will like, share or react to what is created, and only 1 will actually create something. And this is no different for consumers.

SkyTeam x Experience Marketing - podcast

E7 – SkyTeam x Experience Marketing

When we think about brands, we generally think about whatever it is they sell. Disney sells entertainment, McDonald’s sells fast food.

Supercharging concepts for direct-to-consumer launch of Perrigo’s ACO brand

Supercharging concepts for direct-to-consumer launch of Perrigo’s ACO brand

Perrigo launched its ACO skincare brand successfully in the German market. The basis was a versatile mix of Culture + Trends…

2021 Culture + Trends report

2021 Culture + Trends report

As researchers we not only want to understand which trends are shaping and manifesting around the world, but also HOW this happens. Combining a macro analysis and a qualitative exploration with our leading-edge consumer network. Validated by a quantification with 15.000 consumers in 16 markets (in-field partnership with Dynata), we promise a unique and actionable view on the post-2020 consumer.

Var x Sonic Branding - podcast by InSites Consulting

E6 – Var x Sonic Branding

What does your brand sound like? Our previous podcast episode talked about distinctive assets, those brand identifiers that are easily recognizable…

Duvel x Distinctive Assets - podcast by InSites Consulting

E5 – Duvel x Distinctive Assets

What brand comes to mind when… you see two golden arches? When you see a pair of sneakers with a…

Exploring the potential of an AI self-care coach for GSK

Exploring the potential of an AI self-care coach for GSK

We gained insights via a tailored, multi-method research approach. These then guided GSK to take the next steps in the development…

Re-engaging Gen Z consumers in Hong Kong for Nike

Re-engaging Gen Z consumers in Hong Kong for Nike

Nike sparked a fresh conversation about sneakers with Gen Z in Hong Kong, reigniting the local sneaker culture. The challenge…

From Consumer Intelligence to Consumer Centricity

Better Together V1: Consumer Centricity

In a world where change is inevitable, and the pace at which things change unpredictable, the ability to be responsive is the new competitive advantage. To stay relevant, brands need to surf the wave of change and build resilience by developing a collaborative mindset.

How creative crowdsourcing inspired new snacking flavours for Arnott’s

How creative crowdsourcing inspired new snacking flavours for Arnott’s

Arnott’s will introduce three new snacking flavours; this results from a fully digital hybrid ideation track in only seven weeks…

Creative crowdsourcing makes KITKAT go viral

Creative crowdsourcing makes KITKAT go viral

Co-creating storyline ideas with our proprietary global creator network eÿeka lead to the blockbusting Australian KITKAT Kätapult campaign. The challenge…

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