Inspiration

We create and spread new marketing thoughts and research innovations via exclusive bookzines, inspiring client cases, thought-provoking presentations, animating movies and award-winning books. Here’s a flavor of how our work brings business impact to brands around the world.

Identifying the brand levers and salience gap for the ABC

In a crowded media landscape, the ABC set out a roadmap for a better connection amongst its Gen Y and Gen Z audiences, a core area of weakness

Nedbank

Nedbank boosts consumer understanding through segmentation

Segmentation research helped Nedbank better categorize its customers and provide more targeted services.

Reckitt logo

Increasing consumer-centric thinking at Reckitt via the Consumer Centricity Academy

Via the Consumer Centricity Academy, Reckitt professionals from around the world were introduced to consumer centricity and insights writing.

Conscious Consumption

Conscious Consumption

Sustainability is a key concern amongst consumers, and this has only increased with the COVID-19 pandemic. This bookzine highlights some of the key barriers amongst consumers as well as their expectations towards brands, through proprietary research, expert interviews with sustainability executives from several industries, and brand illustrations.

Consulting consumers on sustainable water source management for United Utilities

United Utilities involved consumers in shaping its strategy to achieve sustainable management of water.

HSBC

Bringing Millennials to life via digital insight activation for HSBC

HSBC harnessed their structural community and digital workshops during COVID-19, to build relevance with Millennial customers in Indonesia.

Standard Chartered

How iterative feedback helped Standard Chartered bank to optimize the UX of CardsPal

Feedback from users in Hong Kong and Singapore helped Standard Chartered Bank to optimize the UX for its CardsPal app.

Better Together Vol 4 - Closing the relevance gap

Better Together Vol. 4: Closing the relevance gap

Research communities, online discussions boards, bulletin boards, insight ecosystems… what’s in a name. In this bookzine, we bring clarity by defining four different community types, each linked to a concrete research need, illustrated with best practices. 

Podcast Auden on Responsible Financing

E8 – Auden x Responsible Financing

While for many of us finance is part of the background noise of everyday life, large portions of society are living in precarious financial situations. COVID-19 exacerbated these social disparities and underlined the need for better support for such underserved communities.

Listen to learn: educating Philips on black haircare

By combining social intelligence and the power of the Illume Guides, Philips North America gained a better understanding of Black haircare, enabling them to inspire and support a leading US retail partner.

Understanding customer experience through in-context journey mapping for AutoTrader

Via a multi-stage hybrid research program, AutoTrader was able to gain an in-depth, detailed understanding of the car purchase journey.

Creating a consumer-centric brand position for Bankwest

Fresh insights helped Bankwest develop a new, unique positioning, resulting in winning the hearts and minds of their consumers, and being nominated as finalist in the 2020 Effie Awards Australia

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