Inspiration

We create and spread new marketing thoughts and research innovations via exclusive bookzines, inspiring client cases, thought-provoking presentations, animating movies and award-winning books. Here’s a flavor of how our work brings business impact to brands around the world.

Better Together V3: The power is in the mix

Better Together V3: The power is in the mix

Human behavior is a complex interplay between actions, cognition and emotions. In this bookzine, we showcase how to choose the right blend of ‘think’, ‘feel’, ‘do’ and ‘make’ research activities for the right business challenge.

The Innovation Machine - an Anheuser-Busch case study

The Innovation Machine

As the world’s leading brewer, Anheuser-Busch has a strong commitment to lead future growth. To meet changing consumer needs in a category with more choice than ever before, the company overhauled their product development process in 2018. iWeek, A-B’s annual strategic innovation initiative with people centricity at the core, has evolved over the past 3 years, yielding exceptional results.

Collaborating with the right consumers at the right time to fuel Fanta's innovation funnel

Collaborating with the right consumers at the right time to fuel Fanta’s innovation funnel

Fanta tapped into the power of diverse consumers via an iterative innovation approach; that is how they gathered 140 raw ideas, leading to 21 consumer validated concepts.

Better Together V2 - Unlocking the power of consumers

Better Together V2: Unlocking the power of consumers

Different people come with a different set of unique skills and competences. Research has shown that out of every 100 people, 90 merely consume content, 9 will like, share or react to what is created, and only 1 will actually create something. And this is no different for consumers.

SkyTeam x Experience Marketing - podcast

E7 – SkyTeam x Experience Marketing

When we think about brands, we generally think about whatever it is they sell. Disney sells entertainment, McDonald’s sells fast food. Tune to learn more on the growing role of experiences for brand success.

Supercharging concepts for direct-to-consumer launch of Perrigo’s ACO brand

Supercharging concepts for direct-to-consumer launch of Perrigo’s ACO brand

Perrigo launched its ACO skincare brand successfully in the German market. The basis was a versatile mix of Culture + Trends analysis and leading-edge consumer insights.

2021 Culture + Trends report

2021 Culture + Trends report

As researchers we not only want to understand which trends are shaping and manifesting around the world, but also HOW this happens. Combining a macro analysis and a qualitative exploration with our leading-edge consumer network. Validated by a quantification with 15.000 consumers in 16 markets, this reports offers a unique and actionable view on the post-2020 consumer.

Var x Sonic Branding - podcast by InSites Consulting

E6 – Var x Sonic Branding

What does your brand sound like? Our previous podcast episode talked about distinctive assets, those brand identifiers that are easily recognizable…

Duvel x Distinctive Assets - podcast by InSites Consulting

E5 – Duvel x Distinctive Assets

What brand comes to mind when… you see two golden arches? When you see a pair of sneakers with a…

Exploring the potential of an AI self-care coach for GSK

Exploring the potential of an AI self-care coach for GSK

A tailored, multi-method research approach guiding GSK to take the next steps in the development of its AI and voice strategy for healthcare advice in a retail setting.

Re-engaging Gen Z consumers in Hong Kong for Nike

Re-engaging Gen Z consumers in Hong Kong for Nike

Nike sparked a fresh conversation about sneakers with Gen Z in Hong Kong, reigniting the local sneaker culture.

From Consumer Intelligence to Consumer Centricity

Better Together V1: Consumer Centricity

In a world where change is inevitable, and the pace at which things change unpredictable, the ability to be responsive is the new competitive advantage. To stay relevant, brands need to surf the wave of change and build resilience by developing a collaborative mindset.

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