We create and spread new marketing thoughts and research innovations via exclusive bookzines, inspiring client cases, thought-provoking presentations, animating movies and award-winning books. Here’s a flavor of how our work brings business impact to brands around the world.
Social Media integration and related societal and retail effects. How are your audience using social media? What are the barriers to adoption? This bookzine offers insights into the ever-growing phenomenon of Social media integration in the US an UK.
Integrating Social Media into your organization. In this bookzine, Prof Steven van Beleghem shares some practical tactics of becoming a more social organization and the potential benefits the engagement can unlock for your brand.
A more holistic approach to social listening and research. One of the limits of traditional research is its reliance on consumer self-reporting. Are you capturing spontaneous thoughts and feelings? Do people actively engage in these rigid conditions? This bookzine notes how researchers can uncover golden nuggets from a more modern approach.
Integrating social media and customer-centric thinking into your organization. Based on in-depth interviews with senior executives, this bookzine outlines the implementation of social media listening and engagement in your business.
The three steps to developing more impactful products and services. How can brands constantly farm insights to stay relevant? This article describes a framework of engaging and inspiring an organization through consumer insights, and how to make more impactful decisions based on these insights.
How empowered consumers can future-proof a product. Why do companies have to listen to their consumers? How can consumers support brands beyond the purchase? This bookzine defines how engaged consumers can collaborate with your brand to develop popular products.
An untapped stream of consumer intelligence. Is your brand embracing the new mode of engaging with your customers? What can you learn from these social ecosystems? This paper highlights how to tap into conscious streams of insights, without burdening your consumer.
A look into consumer water usage and attitudes. What are consumers wants and needs when it comes to water consumption? to investigate water consumption from different angles, we implemented a ‘fusion research’ design. This paper outlines different methods of discovering usage and attitudes, each different approach highlighting a different consumer aspect.