We create and spread new marketing thoughts and research innovations via exclusive bookzines, inspiring client cases, thought-provoking presentations, animating movies and award-winning books. Here’s a flavor of how our work brings business impact to brands around the world.
Determining consumer readiness for future tech for Royal Bank of Scotland
Going beyond regular research, our Culture + Trends solution provides future-facing insights that impact innovation, customer experience and branding challenges. Together with…
Discovering brand opportunities on micro communities for Twitter
Going beyond regular research, our Culture + Trends solution provides future-facing insights that impact innovation, customer experience and branding challenges….
Simplifying the world of marketing, grouping the most popular books, frameworks and beliefs in different schools of thoughts or ‘brand religions’. So what is your brand religion and are you measuring brand success the right way?
The Creativity Gap
Involving the right crowd to get to ideas that spark. Creativity is the number one skill needed to survive and thrive in the current market reality. How do you unlock creativity for your brand? And how are you managing your creative capacity?
The Insight Academy: a cultural change driver for Suntory
The Insight Academy is a modular workshop designed to make a team or brand to become more insight-led and consumer-centric…
Induver future-proofs business with digital transformation strategy
Induver, a Belgian B2B insurance broker with a focus on medium-sized enterprises, wanted to prepare its team for a digital…
How SkyTeam is aiming for the sky in Customer Experience
Consumer Experience research is high on the agenda of many research teams, including SkyTeam, one of the ‘big three’ international…
The Customer Journey Revolution
Create truly authentic and sustainable customer-centered experiences. How do you disrupt category conventions? How do you keep your finger on the pulse of your customers’ wants and needs? How do I use my existing resources to build a relevant and authentic customer experience?
Unfolding the DNA of successful disruptors. What can established innovators learn from these successful disruptors? How do you increase the speed and quality of innovation internally? How can your organization embed the disruption DNA in your innovation process and research?
Who’s up NXT
A Cross-Generational view on Next Generation marketing. What differentiates new consumer generations from the previous generations? What marketing and engagement tactics are most effective for the NextGen? What influences the NextGen’s buying behavior?
Impact is the (new) name of the game
Turning insights into action. Why is it that marketing research is struggling to drive impact? Are research professionals stuck in an executional role? How do we change the role of insight professionals within the organization and turn the CMI team into a valuable business partner?
From hype to reality
The role and evolution of Artificial Intelligence (AI) in Market Research industry. AI is set to disrupt virtually every industry, how will it impact Market Research? Hype? Trend? Overrated? Or game-changer? This bookzine explores strategies on how companies can adopt and implement AI solutions
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