MOAbout – The Great Debate

On Thursday 23th September, MOA (the Dutch Market Research Association) ends the summer with a MOAbout on the future of the market research industry: The Great Debate.

The ingredients for the afternoon are 3 keynote speakers: Rijn Vogelaar (Blauw Research), Maxim Schram (RedesignMe) and Jorrit Lang (ING). Rijn, Maxim and Jorrit will share their opinion and vision on the industry and at the end of the afternoon Tom De Ruyck (Senior R&D Manager at InSites Consulting) will moderate an interactive group brainstorm on:

– The role of research agencies and the researcher
– Do’s and don’ts in co-creation with consumers
– The value of research with specific consumer groups
It promises to be an afternoon where ‘interaction’ is key. More information about The Great Debate is available at

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