MROCs and Mobile: friends with benefits
Filip De Boeck, Managing Director of the InSites New York office and Senior Research Innovator Elias Veris were interviewed recently by Renee Murphy (an initiative by Greenbook). Filip and Elias share ideas on marrying MROCs and mobile and how to bring market reseach higher up the organizational ladder. The Market Research in the Mobile World (MRMW) Conference on 18 & 19 July 2012 in Cincinnati (OH) brings together practictioners and thought leaders to discuss the future of insight innovation through mobile, social media, advanced analytics, and the frontiers of human understanding.
On July 18, Filip will be on stage to take about implementing mobile in Research Communities (MROCs): The Research Community that is always on. Curious about the questions and the answers of this pre-MRMW interview? Read the full interview online.