(n)etnography study, say what?

Our Youth & Trends Knowledge Center is conducting the first ‘etnographic study’, using an innovative qualitative research set-up. Basically we want to find out how respondents construct their identity online and offline and what the importance is of brands in this process. Instead of just following them wherever they go, we ask them to take pictures of their environment, blog this information, let us track their social networkactivities,… Hence the (n)etnography name. More information on this or all types of subcultures (yes, we are now familiar with emo’s, jumpers, haters, …), talk to our ForwaR&D Lab team (annelies.verhaeghe@insites.eu, +32(0)9 269 14 06) or Joeri Van den Bergh, head of the Youth & Trends Knowledge Center (joeri.vandenbergh@insites.eu, +32(0)9 269 16 06).

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