Patients trust generic medicines

In total 2,800 patients participated in the European Health study by InSites Consulting. Seven out of ten participants indicated the ability to differentiate generic medicines from brand medicines. While generic medicines contain the same active ingredients as patented brands, we still discovered that 44% of patients who claim to be familiar with generic medicines do not believe this.

However this does not detract from the effectiveness patients ascribe to ‘white products’. 83% believe that generic medicines are equally effective as the original formula.

“Fact is that generic medicines must contain the same active component as the original product,” explains Magali Geens, Director Health Research at InSites Consulting. “The formula may however deviate somewhat from the original brand formula. The extent to which deviations are permitted is of course strictly regulated.”
Read the full article online, contact Magali Geens for more information or download the full report.

You might also be interested in

Missed Webinar February?

In this fast-paced reality, we know your time is precious. To suit your busy lifestyle, our Sydney team hosted two…

Destination inspiration? TAKE A WAY!

Enjoying summer already? Whether it is filled with vacation, stay-cation or no-cation, we’re here to TAKE YOU AWAY to boost…

The state of e-commerce in Belgium

Since 2011, Comeos and InSites Consulting have monitored the Belgian e-commerce landscape. This study has been the reference in its…