Alex de Coning

Alex de Coning

Creative Content Writer

 +27 11 782 7246

Johannesburg office

54 Peter Place, Peter Place Office Park

2191 Bryanston

South Africa

Some of my blog posts

Unfolding the innovation DNA: PASSION

In our previous blogpost, we discussed the first tier of the innovation model, Friction – the unmet need that inspires…

Unfolding the innovation DNA: PILOT

In our Innovation series, we endeavored to unpack the DNA characteristics of Innovation. We started with Friction, explored the role…

Innovation's David vs Goliath

Disruptive newcomers are threatening incumbents Innovation. Disruption. Some may think these terms are interchangeable. For instance, if you were to…

Ingredients of customer centricity: Extreme Speed

Customer centricity requires brand owners to step outside the boundaries of their business and look at their value proposition through…

Ingredients of Customer Centricity: Extreme Creativity

Customer Experience determines not only whether a brand survives, it determines if it thrives. In this series of articles, our…

Customer centricity: the new Copernican revolution

Some 450 years ago, Nicolaus Copernicus concluded that the Sun (not the Earth) is at the center of our solar…