Alice Mathews

Alice Mathews

Culture & Trends Consultant

Manchester office

51 Lever Street

M11FN Manchester

United Kingdom


Hi, I’m Alice, Retail and Beauty lead for the Culture & Trends team in Manchester, UK. My background is in content production and strategy, a skill I have transferred into the management of our team editorial schedule and social media channels. ​ As a naturally curious person, I am passionate about understanding the underlying needs of people, exploring how this influences the way we live our lives and the decisions we make. Since joining the company in 2017, I have worked closely with a range of our global retail clients to deliver future-focused projects – integral in a sector experiencing such dramatic change. ​ I am fascinated by what is happening at the leading-edge in fashion and beauty, and enjoy unpicking trends from both a cultural and a generational perspective. To stay ahead of change, I frequently interview leading-edge consumers from around the globe to provide recommendations for brands looking to enter new markets, or I target new audiences. ​ Outside of work, I spend my time doing photography, writing and escaping the city for the countryside back in Wales where I grew up.

My latest blog posts

Prioritizing well-being in a post-lockdown world

Prioritizing well-being in a post-lockdown world

The world has been in simultaneous reset mode. COVID-19 has disrupted our everyday routines and rituals, leading to a time…

4 ways brands can act upon the changing reality

The COVID-19 pandemic is changing life as we know it across the world, with the absence of normality transforming consumer…