The world has been in simultaneous reset mode. COVID-19 has disrupted our everyday routines and rituals, leading to a time…
Culture & Trends ConsultantAlice.Mathews@insites-consulting.com
51 Lever Street
Hi, I’m Alice, Retail and Beauty lead for the Culture & Trends team in Manchester, UK. My background is in content production and strategy, a skill I have transferred into the management of our team editorial schedule and social media channels. As a naturally curious person, I am passionate about understanding the underlying needs of people, exploring how this influences the way we live our lives and the decisions we make. Since joining the company in 2017, I have worked closely with a range of our global retail clients to deliver future-focused projects – integral in a sector experiencing such dramatic change. I am fascinated by what is happening at the leading-edge in fashion and beauty, and enjoy unpicking trends from both a cultural and a generational perspective. To stay ahead of change, I frequently interview leading-edge consumers from around the globe to provide recommendations for brands looking to enter new markets, or I target new audiences. Outside of work, I spend my time doing photography, writing and escaping the city for the countryside back in Wales where I grew up.
My latest blog posts
The COVID-19 pandemic is changing life as we know it across the world, with the absence of normality transforming consumer…