A ‘trend’ is essentially a behaviour that consumers express when they navigate the world at one moment, in a particular…
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Amoné completed her Master’s degree in Research Psychology at North West University, South Africa, with distinction, in 2013, and has been working for Columinate since. She started as a qualitative research consultant where she gained experience in managing online insight communities on a variety of topics, ranging from FMCG to financial services. From there she expanded her skill set as a quantitative specialist, gaining knowledge and experience in using a variety of different quantitative methods. In 2014 she won the award for Best First Time Speaker, including the Silver award for second best presentation at the annual SAMRA conference. She was also awarded the QRCA foundation scholarship that enabled her to attend the QRCA annual conference in Orlando, Florida. In her current role as Research Director at Columinate | InSites Consulting, she is responsible for managing a talented team of research consultants, and she frequently co-creates strategies in response the research needs of the clients she services with her team.