Andy Cumming

Andy Cumming

Managing Partner

 andy.cumming@insites-consulting.com

Manchester office

51 Lever Street

M11FN Manchester

United Kingdom

Bio

It is with the greatest sadness that we announce the loss of our amazing colleague and friend Andy Cumming. On Jan 12, 2022, Andy passed away suddenly at home from natural causes. This is an incredibly sad and difficult time for his family, many at InSites Consulting, and all close to him. We are so sorry to be the bearer of this news and offer our greatest sympathy to all who are impacted by this terrible loss.

 

Hey, I’m Andy and I look after the six awesome teams that make up the Manchester office, UK. I’m a big believer that business success starts with people and I love building accounts, teams, businesses and discovering new things; you can always get better! ​

 

​Across my career so far, I’ve worked client side, looking after research and strategy teams, and I’ve set up my own business (the best learning experience ever) before joining InSites Consulting (then Join the Dots) in 2012. I’ve really played to those passions of building things and learning, I’ve helped: grow the GSK account from £450k to £3m, win the Kellogg’s and PepsiCo accounts, set up the New York and Singapore offices, and also helped improve how we undertake research internationally.​

 

​Outside of work, I love spending time with my family; my wife and I have a daughter and a son, and they keep us busy mainly with endless requests for lifts! I snowboard when I can, I run and I love watching football, I’m a season ticket holder at Everton.

My latest blog posts

Disentangling taboos

Taboos, Resilience and Activism: defining the post-2020 UK consumer

Written by Andy Cumming / Kylie Fitzpatrick

In our latest proprietary study, we identified 14 consumer trends; this is new and visible consumer behaviour, through qualitative exploration…

Community research your way, at your pace

Community research your way, at your pace

Written by Andy Cumming

Like most businesses in the UK, our office doors have been closed for the last few months, forcing us to…