Angie Deceuninck

Angie Deceuninck

Managing Director US

 angie.deceuninck@insites-consulting.com

 +1 646 386 9857

New York office

1410 Broadway

NY 10018 New York

United States

My latest blog posts

Program Community

Better & faster insights for long-term business success via the Program community

Different brands come with different research needs, requiring the set-up of a different type of online insight community. In this blogpost, we explore how the Program community combines qualitative and (directional) quantitative research to fuel decision making regarding a specific marketing domain or business objective.

How the Deepdive community caters for deep human understanding

How the Deepdive community caters for deep human understanding

Different brands come with different research needs, requiring the set-up of a different type of online insight community. In this blogpost, we explore the Deepdive community, developed to provide brands with a window into consumers’ everyday life.

Quick and agile consumer feedback with the Flash Community

Online insight communities explained

Online insight communities have become a popular mainstream research tool. Yet, there exists a lot of confusion around this methodology. In this blogpost series, we aim to bring clarity, through a definition of what an ‘online insight community’ is, and by providing an overview of different types, each with its key characteristics.