Anita Peerdeman

Anita Peerdeman

Managing Director Germany

 anita.peerdeman@insites-consulting.com

 +49 211 5421 6643

Düsseldorf office

Erkrather Strasse 401

40231 Düsseldorf

Germany

Bio

Anita started her career in market research at the agency side in 1995 and expanded her research experience at the client side by joining Friesland Campina in 2001. As innovation is one of her core domains, she also took on the role of marketing manager for some of the Dutch RFC diary brands, enabling her to develop a helicopter view on marketing & innovation and to understand how research plays a role in that. She joined InSites Consulting in 2011 and after managing the Dutch office for 5 years, she took on the challenge to start and grow the German business for InSites Consulting in 2016. Next to this management role, she is the global Account Director for Red Bull and Henkel, serving these clients on a daily basis with impactful consumer insights that help drive their business forward. On a personal level, Anita is happily married and the proud mum of two bold sons, Wouter & Corné, aged 19 and 17. She has obtained teaching experience while being a dance teacher, but also loves to host guest lectures at universities about market research. She relaxes after work by reading books and writing reviews about them, watching movies, wining & dining with friends and walking the dog, and she needs her 2x/week yoga class to keep fit & healthy.

My latest blog posts

Wie verändert sich die Welt weiterhin in 2021?

Wie verändert sich die Welt weiterhin in 2021?

Die Welt hat sich verändert durch Covid-19 und anderen Faktoren. Wir fragen uns alle, wie verändert sich die Welt weiterhin in 2021? Um dies herauszufinden, haben wir eine globale Studie in 16 Ländern durchgeführt, um die Trends für 2021 zu prognostizieren. Anhand qualitativen und quantitativen Studien (mit über 1000 Teilnehmern pro Markt), konnten insgesamt 14 globale Trends identifiziert werden.

Designing the right brand tracker for your ‘Brand Religion’

Designing the right brand tracker for your ‘Brand Religion’

Brand trackers serve as an ongoing finger on the pulse, gaining insights into the extent to which a brand is…

Key learnings on size and composition of online research communities

Online research communities have become a common methodology over the past 10 years. Many agencies have embraced this digital way…