Four ways to start involving customers in marketing decisions
The life expectancy of humans is growing year after year, yet that of brands and companies is declining at an…
Annelies Verhaeghe
Managing Director Romania
annelies.verhaeghe@insites-consulting.com+32 9 269 14 06
Timișoara office
2 Strada Dr. Liviu Gabor
300057 Timisoara
Romania
Some of my blog posts
Research in transition
As published on ESOMAR’s RW Connect on March 4, 2013. In a couple of weeks, the second edition of ESOMAR’s…
The 3 golden rules of consumer insight activation
Good insights lead to the discovery of something that is not yet obvious. A good insight should be recognizable and…
Research in the mobile mindset
2012 finally seems to be the year of mobile. Smartphone penetration booms, mobile marketing budgets grow exponentially, and online sources…
Pieter starts his media career
Pieter De Vuyst, Research Consultant at InSites Consulting, was one of the guests in a discussion program on ATV. He…
Esomar CEE Research Forum 2012: A deep dive in central and eastern Europe
The beginning of the year is a popular period for trend watching (see this arcticle on GenY 2012 trends, for…