Daniel Teixeira

Daniel Teixeira

Managing Director Singapore


 +44 20 7870 2578

Singapore office

71 Robinson Road #14-01

068895 Singapore


Some of my blog posts

Digging for gold: beyond insight validation and into ideation

Some brands see insight validation as a boring, standard, procedure-forced tool. Many see it as the first and crucial step…

What comes after Generation Y? The Age of the Community

Some call them the I-generation, others call them pluralists, post-gen and even generation Wii. To put it simply, they are…

How great is a good consumer insight? Discover the core elements of a winning insight

We are sure that consumers are, literally, the most effective consultants for any company. This is reflected in our methods…

Validating insights that fall into social desirability bias

Consumer insights often present topics that deal with socially undesirable situations. These statements can tap into areas such as social…

Strengthen your insights via the right emotional context

A consumer insight should have an emotional valence. It can be a friction or problem that consumers want to solve,…