Some call them the I-generation, others call them pluralists, post-gen and even generation Wii. To put it simply, they are…
Managing Director Singaporedaniel.email@example.com
+44 20 7870 2578
71 Robinson Road #14-01
Hi ! I’m Daniel, Social Psychologist, originally from Porto, Portugal. Managing Director of the InSites office in London, I've been with InSites since early 2010. Since I started here, I've managed hundreds of multi-methodology projects for global brands such as Heineken, AXE/LYNX, BBC News, Viacom, Sony, Gumtree and Uber, with a focus on FMCG, media and customer experience. My everyday goal is more easily said than done; passionate about bringing brands closer to consumers, facilitating co-creation and generating impactful insights. My absolute passion is centered around brand growth, communication & product development, with expertise areas being branding and innovation. Football, music, cinema and London fan. Guitar learning is the latest hobby, Bob Dylan my bigger-than-life mentor. Digital trends follower & GenY/Z erudite, older GenYer myself.
My latest blog posts
A consumer insight should have an emotional valence. It can be a friction or problem that consumers want to solve,…
Some brands see insight validation as a boring, standard, procedure-forced tool. Many see it as the first and crucial step…