Daniel Teixeira

Daniel Teixeira

Managing Director Singapore


 +44 20 7870 2578

Singapore office

71 Robinson Road #14-01

068895 Singapore



Hi ! I’m Daniel, Social Psychologist, originally from Porto, Portugal. ​ Managing Director of the InSites office in London, I've been with InSites since early 2010. Since I started here, I've managed hundreds of multi-methodology projects for global brands such as Heineken, AXE/LYNX, BBC News, Viacom, Sony, Gumtree and Uber, with a focus on FMCG, media and customer experience.​ ​ My everyday goal is more easily said than done; passionate about bringing brands closer to consumers, facilitating co-creation and generating impactful insights.​ My absolute passion is centered around brand growth, communication & product development, with expertise areas being branding and innovation. ​ ​ Football, music, cinema and London fan. Guitar learning is the latest hobby, Bob Dylan my bigger-than-life mentor.​ Digital trends follower & GenY/Z erudite, older GenYer myself.​ ​

My latest blog posts

Generation Z - The age of the community

What comes after Generation Y? The Age of the Community

Some call them the I-generation, others call them pluralists, post-gen and even generation Wii. To put it simply, they are…

Emotional brain

Strengthen your insights via the right emotional context

A consumer insight should have an emotional valence. It can be a friction or problem that consumers want to solve,…

Digging for gold

Digging for gold: beyond insight validation and into ideation

Some brands see insight validation as a boring, standard, procedure-forced tool. Many see it as the first and crucial step…