Daniel Teixeira

Daniel Teixeira

Managing Director London


 +44 20 7870 2578

London office

25-37 Easton Street, Clerkenwell

WC1X 0DS London

United Kingdom

Some of my blog posts

Validating insights that fall into social desirability bias

Consumer insights often present topics that deal with socially undesirable situations. These statements can tap into areas such as social…

Digging for gold: beyond insight validation and into ideation

Some brands see insight validation as a boring, standard, procedure-forced tool. Many see it as the first and crucial step…

Strengthen your insights via the right emotional context

A consumer insight should have an emotional valence. It can be a friction or problem that consumers want to solve,…

How great is a good consumer insight? Discover the core elements of a winning insight

We are sure that consumers are, literally, the most effective consultants for any company. This is reflected in our methods…

What comes after Generation Y? The Age of the Community

Some call them the I-generation, others call them pluralists, post-gen and even generation Wii. To put it simply, they are…