Head of Social Intelligence

 ellie.osborne@insites-consulting.com

Manchester office

51 Lever Street

M11FN Manchester

United Kingdom

Bio

Hi, I’m Ellie Osborne, Head of Social Intelligence. I have worked in market research since 2003 and have since then worked with quantitative, qualitative and since 2016 social and digital data methodologies. ​ ​ I bring clients closer to their target markets and their competitors, by identifying and analyzing the open, naturally occurring, digital data created by consumers. This may be analysis of the conversations being had, search data or behavioural data collected via digital observations. This understanding of consumers supports marketing strategy and planning, customer experience initiatives and product innovation. ​ ​ When I am not doing all things social and digital, I enjoy martial arts. I train in multiple disciplines including karate, kickboxing and Brazilian jiu-jitsu.