Farrell Styers

Farrell Styers

Research Director


 +32 9 269 15 36

Ghent office

Evergemsesteenweg 195

9032 Ghent


Some of my blog posts

Coming soon: A penny for your thoughts [podcast]

Market research is about people and people all have stories to tell. We want to tell those stories. This summer…

Podcasts – a primer

Podcasts are just on-demand audio (video podcasts also exist, but let’s not complicate things). Just think of it like Netflix…

How we keep on aiming for the sky with our SkyPriority research app

The digital age is moving at an ever-increasing pace. This manifests itself not only in the speed of new technological…

Rumor has it! The use of subliminal messaging in movie theaters [podcast]

Many people are understandably suspicious of marketing. Not only are more and more brands screaming for our attention, cluttering the…

Is marketing research a dying horse? [podcast]

What makes people tick? Why do people buy what they buy? How (and why) do people choose certain products over…