Heather Tluczek

Managing Director South Africa

 heather.tluczek@insites-consulting.com

 +27 11 782 7246

Johannesburg office

54 Peter Place, Peter Place Office Park

2191 Bryanston

South Africa

Bio

Heather obtained her Master’s degree in Policy and Development Studies (University of Johannesburg, South Africa) in 2011. In the past, she gained experience within social research, business development and account management roles, before discovering her true love for market research. ​

She joined InSites Consulting in 2017. In her current capacity as Research Director, Heather brings a strong quantitative and qualitative skill set, has diverse model exposure and experience directly managing projects across Africa.

In her role as a South African Team Lead, Heather oversees a team of talented individuals who care for a diverse range of valued clients across categories (FMCG, retail, automotive, pharmaceutical and media), including also the local business’ largest strategic account.

My latest blog posts

Reasons to believe in online qualitative research

Reasons to believe in online qualitative research

Posted on September 29, 2021 - 3 min read

Written by Heather Tluczek

For years, ‘in person’ was the leading choice of qualitative methodologies, but the pandemic changed that abruptly. Online focus groups, in-depth interviews and communities are now taking the lead. Amidst the global adoption of online qual, South Africa lags behind. Have a read of our top three ‘reasons to believe’ to see how your brand could benefit from shifting to online qualitative research.

Neighbourly Networks

Defining the post-2020 consumer in South Africa

Posted on February 24, 2021 - 3 min read

Written by Heather Tluczek / Amone Redelinghuys

A ‘trend’ is essentially a behaviour that consumers express when they navigate the world at one moment, in a particular…

Co-creating brand innovations for a post-lockdown reality

Brand advertising must acknowledge COVID-19 to cut through

Posted on August 26, 2020 - 3 min read

Written by Heather Tluczek

As the COVID-19 lockdown continues, consumers are forced to navigate an evolving reality and the range of emotions that it…