For years, ‘in person’ was the leading choice of qualitative methodologies, but the pandemic changed that abruptly. Online focus groups, in-depth interviews and communities are now taking the lead. Amidst the global adoption of online qual, South Africa lags behind. Have a read of our top three ‘reasons to believe’ to see how your brand could benefit from shifting to online qualitative research.
Managing Director South Africaheather.email@example.com
+27 11 782 7246
54 Peter Place, Peter Place Office Park
My latest blog posts
With the POPIA compliance deadline set for set for 1 July, we compared the legislation with our existing data protection and privacy processes to ensure that we provide a secure and safe environment for both the data shared by our participants and the intellectual property shared by our clients. Keep reading to see how we comply.
A ‘trend’ is essentially a behaviour that consumers express when they navigate the world at one moment, in a particular…