Defining the post-2020 consumer in South Africa
A ‘trend’ is essentially a behaviour that consumers express when they navigate the world at one moment, in a particular…
Heather Tluczek
Managing Director South-Africa
heather.tluczek@insites-consulting.com+27 11 782 7246
Johannesburg office
54 Peter Place, Peter Place Office Park
2191 Bryanston
South Africa
Bio
Heather boasts a strong academic background, having concluded her formal studies by earning her Master's degree in Policy and Development Studies from the University of Johannesburg, South Africa in 2011. In a 'past life', Heather gained invaluable experience within social research, business development and account management roles; before discovering her true love for market research. She joined Columinate | InSites Consulting in 2017. In her current capacity as Research Director, Heather brings a strong quantitative and qualitative skill set, has diverse model exposure, and experience directly managing projects across Africa. Although her real passion lies in team and client management. In her role as a South African Team Lead, Heather oversees a team of talented individuals who care for a diverse range of valued clients across categories: FMCG, retail, automotive, pharmaceutical and media - including also the local business' largest strategic account.
My latest blog posts
Brand advertising must acknowledge COVID-19 to cut through
As the COVID-19 lockdown continues, consumers are forced to navigate an evolving reality and the range of emotions that it…