Heather Tluczek

Managing Director South Africa

heather.tluczek@insites-consulting.com

+27 11 782 7246

Johannesburg office

54 Peter Place, Peter Place Office Park

2191 Bryanston

South Africa

Bio

Heather obtained her Master’s degree in Policy and Development Studies (University of Johannesburg, South Africa) in 2011. In the past, she gained experience within social research, business development and account management roles, before discovering her true love for market research.

She joined InSites Consulting in 2017. In her current capacity as Research Director, Heather brings a strong quantitative and qualitative skill set, has diverse model exposure and experience directly managing projects across Africa.

In her role as a South African Team Lead, Heather oversees a team of talented individuals who care for a diverse range of valued clients across categories (FMCG, retail, automotive, pharmaceutical and media), including also the local business’ largest strategic account.

My latest blog posts

Reasons to believe in online qualitative research

For years, ‘in person’ was the leading choice of qualitative methodologies, but the pandemic changed that abruptly. Online focus groups, in-depth interviews and communities are now taking the lead. Amidst the global adoption of online qual, South Africa lags behind. Have a read of our top three ‘reasons to believe’ to see how your brand could benefit from shifting to online qualitative research.

Data Protection, Privacy and POPIA

With the POPIA compliance deadline set for set for 1 July, we compared the legislation with our existing data protection and privacy processes to ensure that we provide a secure and safe environment for both the data shared by our participants and the intellectual property shared by our clients. Keep reading to see how we comply.

Defining the post-2020 consumer in South Africa

A ‘trend’ is essentially a behaviour that consumers express when they navigate the world at one moment, in a particular…